Different People. Shared Purpose.


A Heated Debate

If your family is anything like ours, there are unwritten rules about subjects that you don’t bring up at Thanksgiving dinner under any circumstances. One of those topics is politics. Why? Well, Aunt Vicky is a passionate Trump supporter, Uncle Larry wants Hillary in office, your cousin is championing Bernie and Grandpa is still talking about Reagan. Bring up politics, mix in alcohol and tryptophan and the holiday can devolve in spectacular fashion.

Demographics of Your Culture

Think about the people who comprise your office. There’s a good chance that could have a wide range of occupations and generations represented. That’s a lot of personalities and viewpoints to take into account. It’s your company’s responsibility, and in your best interest, to recognize the validity of these voices, unite them and channel that energy toward a common goal.

Importance of These Perspectives

There is a reason you hired the people within your organization, and there is a reason that your company’s values resonated with them. But not every employee was hired for the same reason, and not every employee accepted for the same reason. That’s a good thing. You don’t want a cast of automatons who think the same way. A company’s culture needs diversity, of both ideas and people. The perspectives and ideologies that may divide us outside the office can harmonize through a company’s values and a Shared Purpose.

Diversity is Not Something to Ignore

Despite what some companies claim, the office is not a family. Although it’s not advisable to strike up political debates regularly, an office is a place to acknowledge, even celebrate differences. People with profound differences must work in the same place, and more importantly, work together. Differences are going to pop up, and the organizational culture needs to be able to deal with those differences. Not only that, but workplace culture should accommodate and reflect those differences, and be able leverage the heterogeneity of perspective into a more resilient vision and purpose.

Culture is the Common Ground

No matter age, background, department or field, your employees should be able to find commonalities through the structures of your company culture. They should be able to network with people who think similarly, they should be able to collaborate with people that think differently, and they should have a space and capacity to communicate and reconcile differences. When employees know and see that they’re working toward the same thing, they can see their place and understand their essential role in the bigger picture. They can see the back of the box, and where they as pieces of the corporate puzzle complement one another. Your culture is the entity that makes those connections happen, and it should illuminate the common ground that all your employees share.

Now It’s Your Turn
Corporate Culture, Trends
BrandCulture’s Key Takeaways From Mobile World Congress 2019

As we wrote at the end of February, each year we ensure to attend certain international conferences and events with the intention of staying on top of changes in the market, seeing what organizations are doing with their branding and meeting up with current and potential clients and partners. Among our most important trend-watching events […]

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Corporate Culture
What’s the Digital Culture of Your Organization?

The digital transformation revolution has left few organizations untouched. The vague term is interpreted differently depending on to whom you’re talking, but a general consensus leads us to a definition of the integration of digital technologies into the everyday mechanics of how organizations operate, supplanting previously manual processes. A basic example is transitioning financial transactions […]

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Corporate Culture, Employee Engagement
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The Work Rebooted conference currently underway in San Francisco aims to examine the future of the workplace (did you know that the future of work is not in the future, but The Future is Now?). BrandCulture led an interactive workshop and immersive Design Thinking session to challenge preconceptions about employee experience and innovate new ways […]

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Brands, Corporate Culture
Mobile World Congress 2019.
What’s On BrandCulture’s Radar?

Each year BrandCulture makes a point of attending select conferences and events. We choose our “can’t miss” venues for a number of different reasons, but overall we want  to check out innovations in branding and company expression, stay abreast of emerging developments and push ahead of evolutions in the market — and also meet with […]

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