Corporate Responsibility

Corporate Culture, Corporate Responsibility, Culture, Design, Digital Media, Employee Engagement, Featured, News, Public Relations, Trends, Uncategorized

BrandCulture Joins Local Business and Global Humanitarian Organizations to Support Ukraine

This Spring, the world watched in horror as the invasion in Ukraine became the largest refugee crisis in Europe since WWII. A war like this is not something we were expecting to see in 2022, nevertheless we believe it is our duty as human beings to support those in need at this time. While we […]

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Corporate Culture, Corporate Responsibility, Culture, Employer Branding, Organizational Development, Trends

American Symbolism: The Importance of July 4th

This July 4th, represents the best of American symbolism. Many will gather to celebrate the founding of our country with symbolic tokens of our shared identity. We’ll eat hot dogs, watch fireworks and dress in red, white and blue. For most of us, these celebrations seem like lighthearted summertime fun, but in reality this ritual […]

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Corporate Culture, Corporate Responsibility, Culture

Say It Like You Mean It – Brand Transparency and Social Accountability

The clothing brand Everlane is well known for its minimalistic approach to fashion but mainly its promise of producing ethically sourced, manufactured and priced apparel. The practice, dubbed “radical transparency,” was trademarked by the brand in 2017, now including the brand’s ethical labor practices and sustainability efforts. The Everlane site breaks down the cost to […]

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Brand Strategy, Brands, Corporate Responsibility, Trends

Aligning Philanthropy with Business and Brand Strategy

No corporate web presence would be complete without a section devoted to Corporate Social Responsibility (CSR). The world, of course, has no shortage of challenges. Happily, there are corporate eleemosynary outlets of almost infinite variety ranging from the currently fashionable like sustainability to the consistently intractable like disease and poverty. Often CSR simply involves giving […]

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Advertising, Brand Strategy, Brands, Corporate Responsibility, Culture, Promotion, Retail, Trends

Branding a Blatantly Bad Deal: Dollar Loan Center

When we set fingers to keyboard to excoriate First PREMIER Bank Platinum Mastercard for exorbitant fees and a 79.9% APR, we hoped it represented a low watermark for awful consumer credit offers. Unfortunately, we discovered a new ignominious winner: a 196.96% APR from Dollar Loan Center and <a title="Dollar Loan Center" href="http://www.don

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