There’s So Much More to Corporate Culture than a Hip Office Environment Let’s say you’ve decided to throw a big shindig. It’s going to be the best blowout blitz around, and you’ve worked hard to plan it carefully. You want lots of people to come, to enjoy your favorite snacks and drinks, along with your […]
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A Heated Debate If your family is anything like ours, there are unwritten rules about subjects that you don’t bring up at Thanksgiving dinner under any circumstances. One of those topics is politics. Why? Well, Aunt Vicky is a passionate Trump supporter, Uncle Larry wants Hillary in office, your cousin is championing Bernie and Grandpa […]
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CVS Caremark, the owner of CVS pharmacies, has just changed its name, and while only one word has changed we think it could signal a profound transformation for the business. The new name is…wait for it…CVS Health.Fifty Shades Darker 2017 film downlod replaces Here’s why we think this subtle one-word change is something big: […]
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No corporate web presence would be complete without a section devoted to Corporate Social Responsibility (CSR). The world, of course, has no shortage of challenges. Happily, there are corporate eleemosynary outlets of almost infinite variety ranging from the currently fashionable like sustainability to the consistently intractable like disease and poverty. Often CSR simply involves giving […]
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When we set fingers to keyboard to excoriate First PREMIER Bank Platinum Mastercard for exorbitant fees and a 79.9% APR, we hoped it represented a low watermark for awful consumer credit offers. Unfortunately, we discovered a new ignominious winner: a 196.96% APR from Dollar Loan Center and <a title="Dollar Loan Center" href="http://www.don
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The ice caps are melting, glaciers are shrinking and
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If ever there was a food in need of a brand makeover, the noble pizza would be up high on the lis
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Welcome back loyal readers. We hope you all sent 2010 out with a bang, and enjoyed a restful and restorative start to the new year. Now let's get to it, shall we? We recently saw these nicely designed pieces on climate change and it got us to thinking - will 2011 be the year it's finally possible to look 'green' without using green?
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800 days ago we wrote, "looking and sounding different is not the be-all and end-all of branding." It appears that the marketing geniuses at P&G have been taking BrandCulture's admonishments to heart! The FMCG giant has traditionally advertised Dawn, the #1 dish detergent in the country, around differentiated, value-added features: Direct Foam, Direct Foam
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At BrandCulture Company, we have been seeing and are helping clients take advantage of a desire among consumers to shift their purchasing decisions back to smaller, local businesses. During the 80’s and 90’s, the Coca-Cola Company grew
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