Corporate Responsibility

Corporate Culture, Corporate Responsibility, Culture

Say It Like You Mean It – Brand Transparency and Social Accountability

The clothing brand Everlane is well known for its minimalistic approach to fashion but mainly its promise of producing ethically sourced, manufactured and priced apparel. The practice, dubbed “radical transparency,” was trademarked by the brand in 2017, now including the brand’s ethical labor practices and sustainability efforts. The Everlane site breaks down the cost to […]

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Brand Strategy, Brands, Corporate Responsibility, Trends

Aligning Philanthropy with Business and Brand Strategy

No corporate web presence would be complete without a section devoted to Corporate Social Responsibility (CSR). The world, of course, has no shortage of challenges. Happily, there are corporate eleemosynary outlets of almost infinite variety ranging from the currently fashionable like sustainability to the consistently intractable like disease and poverty. Often CSR simply involves giving […]

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Advertising, Brand Strategy, Brands, Corporate Responsibility, Culture, Promotion, Retail, Trends

Branding a Blatantly Bad Deal: Dollar Loan Center

When we set fingers to keyboard to excoriate First PREMIER Bank Platinum Mastercard for exorbitant fees and a 79.9% APR, we hoped it represented a low watermark for awful consumer credit offers. Unfortunately, we discovered a new ignominious winner: a 196.96% APR from Dollar Loan Center and <a title="Dollar Loan Center" href="http://www.don

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Brands, Corporate Responsibility, Naming, Product Positioning

Blackwater’s Brand Challenge Runs Deeper than a Name Change

If you read the paper, watch the news, or even scan the first few headlines on your iGoogle page's RSS feeds, you've heard of Blackwater; and you likely first came to know the firm amidst a firestorm of controversy surrounding its activities in Iraq. Sorry - you actually would have heard of Blackwater Worldwide - the organization "re-branded" to that new name in 2007, after 10 years as Blackwater USA. On Val

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Brands, Corporate Responsibility, Product Positioning

In search of a brand: Zipcar’s dilemma

There are a few meta-brands that can be many things to many people (Coca Cola and McDonalds, for example), but the vast majority of brands can’t, and too many die trying. We submit that this is a lesson that every organization needs to learn, including a company we’re keeping an eye on: Zipcar. In today’s economically uncertain, environmentally conscious times, Zipcar is a company whose time may have arrived. For $50 a year, you

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