All great identity design starts with a singular idea.
The past fortnight has brought some boffo changes to the world of global logos and corporate identity systems. First, the 2020 Olympic committee decided to jettison their fairly distinctive logo for, well not being distinctive enough and subject to accusations of plagiarism. Then there were the rebranding efforts of two of the largest and most […]
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The robots are coming! The robots are coming! At least that has been the mood around BrandCulture lately. We have a client who has made it their mission to battle the coming robo-workforce invasion that threatens to take everyone’s jobs. Aiding them in this fight has us thinking about our own jobs, though. In particular, […]
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Eric Pinckert Eric is a passionate advocate for focus and simplicity in building great brands. A devoted adherent of “boiling it down, rather than spreading it thin,” Eric speaks to corporate and educational audiences on the process of making tough choices to arrive at a singular idea. To learn more about our Speaking Services, contact us […]
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Our last post on the fuzzy math of social media got us thinking of . . . the 3Rs, back to school, and more precisely, back to school performance! In the race to ever greater achievement, never have a circle, two dots and a line struck as much trepidation in students and concomitant delight in ambitious parents than the "<a title="Kumon Logo Explanation" href="http://www.kumongr
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