Design trends come and go, but there is — and never will be — a substitute for grounding identity design in a singular idea. All unique, proprietary and enduring visual identity systems ignore easy bland professionalism to transform the ineffable into visually arresting design.
As seen in Fast Company Whether apocryphal or not, the purported last words of bon vivant, tastemaker and wit Oscar Wilde were, “This wallpaper is dreadful, one of us will have to go.” But what is taste and how does one overcome the pernicious dynamic that when people lack taste they are unlikely to have […]
Read the Article
Building Modern Atlanta in the Aftermath It’s absolutely vital right now that organizations plan for the post-Covid world, communicating with their networks and anticipating client needs in order to be the version of themselves the moment demands. The city of Atlanta faced a crisis recovery after the civil war, and beyond imagining the city it […]
Read the Article
Symbols act as a visual shorthand to allow external audiences identify brands. But they are even more important to employees and others with more intimate connections to a brand because they convey and connote so much more meaning. Symbols represent the reality employees experience in their day-to-day work. Effective symbols in the workplace to reflect […]
Read the Article
Over time brand symbols take on a meaning and come to represent brand equity when brands don’t have the luxury of full explanation or expression. The symbols convey at a glance the totality of the brand to familiar audiences, as well as serve as an invitation to the uninitiated to discover more. Companies like AirBnB, Nike […]
Read the Article
An athlete looks down to lace up his shoes and a familiar sight instills confidence in his equipment. A ubiquitous curved checkmark now known universally as “The Swoosh” carries multiple layers of meaning. Although each layer might not be known to everyone that wears a Nike product, the values that The Swoosh symbolizes are likely […]
Read the Article
There’s So Much More to Corporate Culture than a Hip Office Environment Let’s say you’ve decided to throw a big shindig. It’s going to be the best blowout blitz around, and you’ve worked hard to plan it carefully. You want lots of people to come, to enjoy your favorite snacks and drinks, along with your […]
Read the Article
With the possible exception of some remote residents of Tristan da Cunha, everybody knows Snoop Dogg loves marijuana. Really loves it. It comes through in every aspect of his persona, from his lyrics, to his attire, to his laid back approach to rapping. Now with Marijuana seemingly on the verge of mass legalization, Snoop hopes to […]
Read the Article
The past fortnight has brought some boffo changes to the world of global logos and corporate identity systems. First, the 2020 Olympic committee decided to jettison their fairly distinctive logo for, well not being distinctive enough and subject to accusations of plagiarism. Then there were the rebranding efforts of two of the largest and most […]
Read the Article
The robots are coming! The robots are coming! At least that has been the mood around BrandCulture lately. We have a client who has made it their mission to battle the coming robo-workforce invasion that threatens to take everyone’s jobs. Aiding them in this fight has us thinking about our own jobs, though. In particular, […]
Read the Article
The revealing of an Olympic logo is always a mixture of excitement and disappointment. The same was true with the Tokyo 2020 logo on July 24th. Some people loved it. Some people hated it. And some even said it was plagiarized. Olympic logos are fairly peculiar branding efforts. It will be seen by billions of […]
Read the ArticleReady to talk about how your brand and your culture can do more for your business?
Let's talk
