Innovation Across the Employee Journey
It is a journey from recruitment, selection and orientation to development and sustainment. Through Design Thinking-led Employee Experience (EX) Journey Mapping, we systematically visualize, assess and raise strategic questions that ultimately uncover and pinpoint promising opportunities.
Employee Brand Experience
Employees lend their talent to organizations to allow them to win in the global marketplace. But too often smaller organizations fail to invest the time to define what they have come together to accomplish—their Shared Purpose. Aligning both Employee Brand Experience and Shared Purpose helps build organizations that are stronger and more enduring.
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Revitalized Guest and Crew Experience
BrandCulture worked with Princess Cruises to revitalize their CRUISE training, rewards and recognition program. With a new set of priorities and a modern, professional new look, CRUISE works with the company’s Shared Purpose to help employees deliver a hallmark guest experience available nowhere else.
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Recruit for Skill.
Hire for Fit.
Hire for Fit.
In today’s war for talent, there’s no more costly recruitment mistake than bringing on new employees with the right skills but wrong cultural fit. BrandCulture develops comprehensive recruitment strategies to help organizations identify, recruit, select and hire the right employees that not only meet essential job requirements but help drive your organization’s Shared Purpose and competitive advantage.
Align Your Brand and Culture
As companies grow and become more decentralized they must use a variety of techniques to manage, direct and expand Shared Purpose throughout their organizations. BrandCulture uses the Culture Framework, six distinct influence channels across the organization, to align brand and culture around its Shared Purpose.