Everyone is “for” fresh ideas and new ways of doing business, but cultivating innovation is not a project or an initiative. It is a fundamental and permanent shift in cultural mindset. As business begins to bounce back from CV-19, we have fresh advice on how to drive revenue through clear, consistent messaging and sales strategies designed for the new normal. To set the tone, here are six tales of triumph over tragedy, ingenuity after loss — with lessons applicable to every business, We hope they lift your spirits and rev your engines.