Customarily when we think about cities we imagine concrete structures and pavement, hard spaces, crowds and congestion. But when we experience a city, something else happens — a city becomes imbued not only with its physical characteristics, but with humanity. This especially happens when we experience a city that is made up of “places.” We […]
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Expanding the Concept of Value For too long, the “business-as-usual” approach to generating revenue and achieving growth has disengaged customers and employees, bred mistrust and damaged reputations by substituting relentless pursuit of profits for vision and frequently foregoing mission entirely. Business literature and practices favoring “efficiency” typically address only a particular business need, such as […]
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Content Marketing Starts with Great Content. Here’s How to Create It Identifying prospective customers, capturing their attention, fending off competitors and closing sales is difficult work. Smart companies everywhere are turning to content marketing to help them drive, nurture and convert leads more effectively. Also known as inbound marketing, it’s based on the premise that, […]
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