It is not exactly the Superbowl. It’s bigger. One of the most anticipated sporting events of the decade occurs May 2nd. Floyd Mayweather versus Manny Pacquiao. Ring side tickets on StubHub for $351,005.25 a pop. In fact, this fight is so universal in its appeal that Sen. Harry Reid looked into buying his notably pugilistic […]
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Understanding the Importance of Public Relations In the past, running a successful public relations campaign largely consisted of sending media kits, distributing press releases and conducting by-phone or by-mail media outreach. While still important components of public relations, today’s digital world demands new creative strategies. The online and digital platforms that now dominate have shifted […]
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New York’s first Denny’s opened last month, and the menu features a $300 breakfast that includes a bottle of Dom Perignon. Unthinkable for a chain that bills itself as a “value brand”? Not in lower Manhattan – within a week the restaurant had gone through a case of bubbly. Is this the beginning of a […]
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CVS Caremark, the owner of CVS pharmacies, has just changed its name, and while only one word has changed we think it could signal a profound transformation for the business. The new name is…wait for it…CVS Health.Fifty Shades Darker 2017 film downlod replaces Here’s why we think this subtle one-word change is something big: […]
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Remember that DHL ad making the rounds a few weeks ago? It went viral instantly, and getting your competitors to advertise for you is inarguably awesome. Sadly, the piece was quickly revealed as a fake. But that’s not what was wrong with it – the problem with the ‘ad’ was its strategy. The spot’s message […]
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We at BrandCulture are always thinking about brands, brand extensions, brand partnerships, parent brands, sub-brands… you get the picture. You’d think we’d have seen it all by now, but there are still some brands that stop us in our tracks. Here’s one that caught our eye the other day while shopping at our local grocery […]
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Signs of Growth With domestic demand in Spain projected to remain low for the foreseeable future, exporting to the United States is an attractive opportunity for any Spanish business. American purchases of foreign goods and services are up over 50% in the last 4 years, and new free trade agreements that promise to further liberalize […]
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Last week, United Airlines (UAL) resurrected the beloved tag line “Fly the Friendly Skies” with literal fanfare in a spot simulating actor/performers playing “Rhapsody in Blue” on board a United aircraft. Of course we don’t know the last time the art director of this commercial flew with us in steerage, but the idea of anyone […]
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Yahoo’s new wordmark has been out for a few days now, and it’s been widely panned by branding pros and laypersons alike. Is the logo any good? We have an opinion, but there’s a more fundamental question that merits discussion, and that other brands embarking on a potential logo redesign should answer first. Why did […]
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No corporate web presence would be complete without a section devoted to Corporate Social Responsibility (CSR). The world, of course, has no shortage of challenges. Happily, there are corporate eleemosynary outlets of almost infinite variety ranging from the currently fashionable like sustainability to the consistently intractable like disease and poverty. Often CSR simply involves giving […]
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