Brands

When Face to Face Must Be Virtual

Transitioning previously face-to-face events to a virtual format is a tricky proposition. What works well in person may not pan out as planned online, with low audience engagement, missed networking opportunities and frustration on the part of organizers and audience all negatively impacting virtual events. We believe there are several concrete steps organizers can take […]

Read the Article

Emerge From the Verge

Refining Your Purpose to Find a Way Forward Forward can be a relative direction. In business we always want to be moving forward, but unlike North or West, each business has to define forward for itself. Apple Computer thought its forward lay in the launch of a new product. Based on an innovative touchscreen technology, […]

Read the Article

Ash to Innovation

Planning for the New Normal The public debate about reopening — whether businesses or beaches — shows no signs of a quick resolution and decision makers are finding that they will have to decide the right way to rebuild. This was a problem the city of Chicago faced in 1871 when a cow on the […]

Read the Article

Ready for Liftoff

Staying Prepared When You’re Stuck on the Ground Uncertain times are the reason we work so hard to define ourselves – a clear, simple purpose is a deceptively difficult thing to distill but it provides something solid to hold on to when everything else is shaking. When one of Apollo 13’s oxygen tanks exploded, Ken […]

Read the Article

M&A Cultural Considerations

M&A decisions are based on multiple factors, principally expected financial benefit, operational synergies, the acquisition of a new user or client base, etc. However, companies must take into account the impact on brand, since the outward face of the post-M&A integration can have serious repercussions for both external market perception and internal organizational culture, not […]

Read the Article

“Away” Luggage – When Millennial Brands Go Toxic

Successful brands combine both tangible and intangible qualities to evoke deep associations that engender loyalty among consumers. Among the most important intangible qualities are the people behind the brands and organizations we love most. These creators and keepers of the culture align the organization around the values and behaviors that form the outward brand personification […]

Read the Article

Ready to talk about how your brand and your culture can do more for your business?

Let's talk
Let's talk