(As featured in Fast Company) We’ve all been there. You come home from that conference, meeting, or seminar with a head full of great ideas—and a bag full of branded merchandise. At first, it seems like you’ll definitely be using that pen, stress ball, or flashlight but as it migrates into a desk drawer filled […]
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New York’s first Denny’s opened last month, and the menu features a $300 breakfast that includes a bottle of Dom Perignon. Unthinkable for a chain that bills itself as a “value brand”? Not in lower Manhattan – within a week the restaurant had gone through a case of bubbly. Is this the beginning of a […]
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We at BrandCulture are always thinking about brands, brand extensions, brand partnerships, parent brands, sub-brands… you get the picture. You’d think we’d have seen it all by now, but there are still some brands that stop us in our tracks. Here’s one that caught our eye the other day while shopping at our local grocery […]
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For the last five years, you haven’t been able to go two clicks on the internet without seeing an article, an ad or some other kind of announcement about cloud computing. Typically, the message has been all about the advantages of letting someone else handle the hardware, software and even applications. But many organizations—particularly in […]
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Apple has pundits up in arms with its pricing on the new iPhone 5C. Most were expecting a significant price drop that would put an iPhone within the reach of consumers in emerging markets—the fastest growing segment of mobile phone buyers. That didn’t happen, the contract-free 5c starts at $549 in the US, and the […]
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Working with clients across a variety of industries, we’re increasingly seeing cloud computing’s economic benefits as the primary factor leading to its consideration and adoption. Yes, other advantages can be compelling, but so far it’s the dollar signs that push organizations to get past their initial objections. Low price is an easy benefit for cloud […]
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You can’t scan a tech pub these days without finding at least one article about how mobile is changing everything. Just last week, CIO magazine declared that it’s time for businesses to move from a Mobile-First to a Mobile-Only mindset. (for the record, we read the piece on a laptop). With mobile being thrown around like […]
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This recent interview on the penetration of Big Data in the insurance industry summarizes it well: there are two key concerns that businesses have when it comes to Big Data initiatives: 1. How much will they cost?Almost Christmas movie streaming 2. What benefits will they provide? The difficulty many businesses have answering these questions can […]
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As James Taylor once crooned, "Well, the leaves have come to turning / And the goose has gone to fly . . . The frost is on the pumpkin / The hay is in the barn . . . ." But wait. It's September 4th and 90+ degrees (32+ degrees Celsius) in most of the northern hemisphere (bl
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A recent article about the plight of NYC financiers grappling with smaller bonuses is a must-read; not only for its general hilarity, but also for a thought-provoking statement from a hedge fund manager who refers to his Porsche 911 Carrera 4S Cabriolet as "the Volkswagen of supercars." <img class="alignleft" title="The
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