A seasoned team of strategists, designers, digital media experts and project managers.

Some of us are more left-brain, some more right-brain and some straight up the middle, but we are all united in our commitment to building great brands and strong cultures that drive competitive advantage.

Jon Hutson
Managing Director

Jon is a pioneer in wedding the disciplines of strategic branding and culture development united in Shared Purpose. From the time he had the prescience to purchase the domain “BrandCulture.com” back in the last Millennium, Jon cultivated the idea of forming a new kind of agency that integrates brand and organizational development as the flip sides of the same coin. With BrandCulture now in its second decade, Jon takes singular satisfaction in finding that the world has, at long last, come around to his point of view.

Jon has previously held senior strategic and business development roles within Wolfgang Puck, Siegel + Gale, Imagination and Caribiner International, where his clients have included BMW, BEA Systems, Ford, The Coca-Cola Company, Holiday Inn Worldwide, Jiffy Lube, Lexus, Motorola, Philips Electronics and other global organizations.

Jon serves on the board of the Michael Hoefflin Foundation and holds a BS in Finance from the University of Wisconsin La Crosse and an MS in Real Estate and Urban Affairs from J. Mack Robinson College of Business at Georgia State University.

Eric Pinckert
Managing Director

As a Co-founder and Managing Director of BrandCulture, Eric leads BrandCulture’s strategy practice. Across his career, Eric has worked with big and small organizations alike put their respective best feet forward through strategic branding, naming, print and digital media.

Prior to BrandCulture, Eric served in a variety of client- and agency-side executive positions, including Head of Corporate Affairs and Head of Strategic Marketing for LRN Corporation and Senior Vice President at global branding and interactive media consultancy Siegel + Gale. Earlier, Eric was an attorney with Wilson Sonsini Goodrich & Rosati in Palo Alto, where he specialized in representing technology clients.

Eric is an honors graduate of Harvard Law School, holds Bachelor's and Master's degrees from Stanford University where he was elected to Phi Beta Kappa. He also studied at St. Catherine’s College, Oxford and the University of Urbino in Italy.

Patrizia Schopf
Creative Director

Leading corporate and product identity programs from BrandCulture’s Barcelona office, Patrizia’s decade-plus experience developing visual identity systems for a variety of organizations across Europe brings BrandCulture’s clients not only deeply strategic design solutions, but a distinctly progressive aesthetic. Patrizia’s most recent work includes developing breakthrough identity systems for Proxima, Bovitz, Westwood Village and the Center for the Digital Future.

Patrizia started her career with QWER Design and also served as an art director with SUMMA, roles in which she led creative development for Indo, the Barcelona Voll-Damm Jazz Festival and Apiserum.

David James
Managing Director

David has held senior director, partner and owner positions in multiple international creative organizations and has deep industry knowledge of the events and entertainment sectors, with over 30 years experience.

David oversees and executes event design and experiential branding from BrandCulture’s Atlanta office, leveraging his background leading creative and production teams for such organizations as the Tate Modern in London, Euro Disney, Samsung’s Brand Center in New York, Microsoft Xbox Kinect, Mercedes Benz and The Coca Cola Company, in addition to the Olympic Games in Salt Lake, Vancouver and London.

Previously, David was a partner at The Sheppard LLC and a Senior Operations Director of the Qatar Foundation. David began his career with the venerable Imagination Ltd. Originally from the UK, David studied at The London Academy of Music & Dramatic Art.

Ross Mitchell, PhD
Managing Director

With years of experience on both the agency and client side, Dr. Mitchell leads WHOA, an innovation agency and has led International Research and Innovation for both Ford and AT&T on topics ranging from autonomous vehicles to new mobility ventures and omni-channel retail transformation. Earlier at a number of agencies, Ross developed projects for global leaders including Samsung, LG, Mitsubishi and Allergan across five continents.

As a graduate of Stanford’s Innovation and Entrepreneurship program along with the University of Georgia’s Marketing Research program, Dr. Michell’s extensive educational background incorporates a blended focus on social science research and business strategy. Ross holds a PhD in Science and Technology Studies from Rensselaer Polytechnic Institute and is pursuing an MBA from the University of North Carolina at Chapel Hill.

Warren Zenna
Managing Director

Warren focuses on developing strategic marketing programs that align sales organizations around a common understanding of their organization’s Shared Purpose and the fundamental advantages it offers to customers. Based in New York City, Warren works with emerging and mid-sized technology, B2B companies and consumer brands to develop sales, marketing and business growth strategies for clients across vertical markets including Equinox Fitness Clubs, DailyPay, Engage BDR, Spectrum Media and Digital element.

Warren's experience spans the entire marketing services industry in leadership roles from startups and boutique firms to large holding companies including Zeta Global, iCrossing, Publicis Group, Havas Media and Location Sciences and he has also served as a fractional marketing operations / CRO consultant for adtech firms. Warren is a sought-after industry speaker and contributor to global marketing and technology publications including Forbes, Media Post, Digiday, AdWeek and AdExchanger. Warren holds a BFA in Ad Design and Communications from Syracuse University in New York.

Alice Goldsmith
Senior Consultant

Alice is a Senior Consultant with a background in sustainability, entrepreneurship and design. She spent five years honing her branding skills as the owner of a floral design studio, Wild Vase. Alice believes in cross-collaboration and Wild Vase succeeded partly due to strategic partnering with brands such as Shinola, Urban Outfitters and Mara Hoffman. Her passion for the environment led her to Presidio Graduate School where she received her MBA in Sustainable Management, with a focus on marketing and design thinking. She is interested in leveraging business for the greater good and believes good design is the key to problem solving. In addition to her MBA, Alice holds a B.A. from Wesleyan University.

Carolyn Yian
Senior Consultant

Carolyn is a marketing strategist, brand storyteller, and consumer insights veteran with two decades of experience developing brand narratives for brands including Toyota, Intel, Taco Bell, Dole, Disney, Little Tikes and JCPenney, as well as startup brands.

Equal parts left-brained/right-brained, at BrandCulture Carolyn focuses her talent and energies on brand development, marketing communications strategy, social media content strategy, creative direction and influencer outreach/partnerships.

Carolyn holds a dual degree BA from Northwestern University in Economics/Applied Social Sciences, as well as an MBA in Marketing and Strategy from the UCLA Anderson School of Management.

Beth Glavosek
Senior Consultant

There is clear, compelling writing and then there is Beth Glavosek clear and compelling writing. Based in our Atlanta office, Beth is a consummate communicator who brings decades of experience navigating some of the most complex communications challenges across alternative investments, banking, financial planning, global logistics, insurance and technology. Beth has a particular expertise in making complex financial and technology concepts easier to understand… and easier to sell.

Earlier, Beth served as a Senior Writer at Wells Real Estate Funds, a sponsor of nontraded REITs and other alternative real estate investments and Pacific Life Annuities and Mutual Funds. Beth began her copywriting career at global branding agency Siegel+Gale. Over the course of her work across financial services, she became NASD (now FINRA) Series 6 and 26 licensed. Beth holds a BA in Journalism from the University of Georgia.

Melanie Murphy
Senior Consultant

Equal parts quick study and raconteur, coupled with a passion for wellness, Melanie excels at the art of developing the potential of great brands and distilling them into powerful and effective public and media relations campaigns with a focus in nutrition and health. She brings disciplined focus and strategic energy to her work, supporting the goals of her clients through compelling strategic marketing, brand architecture, naming, public relations and social media initiatives that build enduring brand awareness, increase sales and drive market share. She also navigates seamlessly across the technology, healthcare, lifestyle, insurance and consumer industries, securing client coverage in leading publications from TechCrunch to The Wall Street Journal. Over her diverse career, she has represented leading brands including Johnson & Johnson, Allergan, DePuy Orthopaedics, Metagenics and Brighter.com.

Melanie earned her BA in Journalism and Public Relations from the University of Georgia, and is pursuing her MS in Nutrition and Wellness from the University of Southern California.

Mike Greto
Senior Consultant

As a seasoned branding, experiential events marketing and sponsorship strategy leader with more than 20 years of experience leading the creation and execution of large-scale customer, partner and consumer experiences Mike is part of BrandCulture’s event design and experiential branding team based in Atlanta.

Mike has held senior leadership and director positions in multiple organizations including The Coca-Cola Company where he led global strategic events and all asset management relationships and executions for all North America Golf Properties including the PGA TOUR, Presitge Golf Assets, the TOUR Championship by Coca-Cola and regional tournaments.

Throughout his career, Mike has established a track record of directing high-performing, cross-functional internal and external teams that deliver sustainable results and significant ROI from sponsorships, meetings and events. Mike holds a BS in Business Management and Marketing from the University of Alabama.

Benjamin Rhatigan
International Business Director

Leading strategy, content creation and business development for international clients from BrandCulture’s Barcelona office, Benjamin delights in analyzing, synthesizing and translating developments in the tech and other sectors into actionable insights for clients, as well as writing about upcoming trends he identifies in the market.

Benjamin has over a decade of experience in strategy consulting, in particular for high-growth and tech organizations, and has previously served in roles at Telefonica Digital, Infosys and the strategy consultancy Delta Partners. Benjamin also has significant experience in event strategy, helping clients execute on speaking and exhibition opportunities at conferences and trade shows.

Originally from New York, Benjamin has spent the majority of his career internationally, including stints in China, Saudi Arabia, Nigeria, and Kuwait. He earned a BA in English from Wesleyan University and a bilingual (Spanish-English) MBA from the ESADE business school in Barcelona.

Ralph Ardill
Brand Experience Strategist

Ralph is an expert consultant, speaker and author on Brand Transformation and Experiential Design and has consulted to some of the world’s leading brands including BP, Coca-Cola, CBRE, Diageo and Ford. Ralph brings a pragmatic and powerful cocktail of management consulting, brand strategy, experience design and change management to deliver brand-led, design-inspired business transformation across the total experience of businesses.

After beginning his strategic branding career with the Brand Union f/k/a Sampson Tyrrell, Ralph served 10+ years as Marketing and Strategy Director of the London-based Imagination, Ltd. Ralph is the author of pioneering "Experience" book, "Experience Design" Knowledge Cell for Design Council and "The Future of Brands and Shopping Places" for British Council of Shopping Centres. Ralph is visiting Fellow at York St. John University and holds a Masters in Management Science from Warwick University and Bachelors of Science in Physics and Geology from Staffordshire University.

Savi Lopez Negrete
Service Design Strategist

Savi is a Design Strategist with a background in service design, ethnography and innovation. Her experience is cross-industry, ranging from healthcare and education to consumer goods and mixed-use developments. She utilizes a human-centered, interdisciplinary approach to tackle business, customer and societal challenges, specifically focusing on enhancing interactions. She has brought innovative thinking to clients such as Samsung, Honda, Lowe's, Shell Oil, Fruit of the Loom, Art Center College of Design, and The Truth Campaign, amongst others. Savi is passionate about design as a tool to re-envision systems, drive creativity and challenge the status quo. She has an MSc from The London School of Economics in City Design & Social Science and a BFA from Parsons The New School for Design in Integrated Design.

Mark Hoffman
Human Capital Strategist

Mark has 30+ years of experience in key executive leadership roles in Human Resources, Marketing, Sales and Operations. He has led and supported organizations through significant change including accelerated growth, restructuring, mergers and downsizing. His experience in the high tech implantable medical and 3D printing industries (Bristol-Myers / Squibb (Zimmer), Intermedics, Advanced Bionics, St. Jude Medical and Stratasys) has given him a unique appreciation regarding the importance of how a powerful brand that is effective both externally and internally can contribute to a strong and sustainable company culture. Mark understands the work environment from a human resources business partner perspective and a human resources customer perspective. He has helped organizations assess complex situations, resolve organizational challenges, maximize performance, leveraging tools and processes to address and bring about positive change.

Mark is a graduate of Miami University of Ohio and earned his Master’s in Secondary Education Administration from the University of Missouri. Passionate about education, he serves on the boards of Trinity Classical Academy in Santa Clarita and the Biomedical Engineering department at Cal-Poly, San Luis Obispo.

Marcy Willis
Organizational Strategist

Marcy Willis is a change agent with exceptional acumen in all aspects of training, organization development and leadership coaching. Her passion for supporting diverse individuals, teams and organizations through the change process, is matched by her personal warmth, creativity and genuine devotion to driving the success of every initiative that she touches. Her consultative vision provides clients with navigational guidance through the murkiest of ambiguities. Strong analytic and evaluative skills have been honed by years of experience, leading to improved client performance and effectiveness. She is an ATD Master Trainer and uses years of theatre training and improv to train other trainers, sales teams and public speakers. Clients view Ms. Willis as a trusted partner.

Marcy earned her Master’s Degree in Organizational Behavior and Evaluation from Claremont Graduate University, is a Certified Professional Co-Active Coach and has extensive expertise in developing and using assessments. She is certified in the use of multiple 360-degree Feedback Assessments, Hogan Leadership Assessments, Prosci Change Management, Myers-Briggs Type Indicator, DiSC and Emotional Intelligence (EQ-i 2.0).

Nisse Ferguson
Organizational Strategist

Nisse is the Client Service Director at Decision Dynamics and manages the firm’s strategic alliance and collaboration with BrandCulture. Her multidisciplinary skill set spans client management, one-on-one & team assessment debriefing and development of new methodologies in current organizational performance and tool developments to improve decision making and collaboration throughout organizations. Nisse has extensive expertise in administering and interpreting the results the firm's behavioral assessments, including its flagship StyleView and CareerView assessments which are used throughout the world for executive recruiting, executive advisory services, team development and career advisement. Her practice also helps identify behavioral requirements and motivational themes across organizations that are needed to accomplish important objectives by assessing and analyzing individual profiles and an aggregated team profile in comparison to the behavioral and motivational benchmarks. Nisse’s background in fine arts lends a creative touch to her client solutions, wedding visual inspiration and acumen with fundamental strategic soundness. Nisse holds a B.FA. in Fine Art from Cornish College of the Arts in Seattle, where she focused on photography and painting.

Yannick Lord
Digital Experience Strategist

Yannick leverages technical and creative strategy, Agile leadership and digital transformation across strategic marketing and technology functions. For more than two decades Yannick has created and executed complex, award-winning digital marketing campaigns, sites, apps and experiential tech for global brands across the United States and Europe.

Throughout his career, Yannick has combined his passion for connecting brands to consumers and businesses with a love of emerging technology. Most recently he spearheaded the Toyota.com technology team as VP, Client Partner for iCrossing, pioneering Toyota’s interagency Agile roll-out, driving multi-million-dollar operational efficiencies and leading content innovation and performance and personalization initiatives. Yannick has also led the creation of world-first consumer experiences for AT&T, Blizzard, Dignity Health, Lexus and VW, among others. Yannick began his career in Executive Search and recruiting.

A certified expert in Agile Scrum methodology, Yannick studied Industrial Engineering at L’Ecole Nationale Supérieure d'Ingénieurs de Bourges and Fine Art at Les Beaux Arts de Bourges in France. He has served as an Advice Columnist for Marie Claire and New Woman, guest writer for Creative Review and guest lecturer at Bournemouth University’s 3D Animation facility.

Olga Severina
Design Director

Olga comes to us by way of Ukraine. Holding extensive deep-rooted experience in graphic design, she has a true understanding of how to transform a brand into a thriving company. She is proficient in multimedia marketing and web design with first-hand management experience, both internationally and here in Los Angeles. Her previous work experience includes stints at Netkach Promotions, Aplent Design Group and Publishing House Personalities. Olga works with BrandCulture’s clients in developing corporate identity, marketing collateral and website design.

Olga holds a BA, MA and Ph.D. in Graphic Design from the Design Academy of Kharkiv, Ukraine. After obtaining her education she became involved with some of the leading poster and art competitions that promote graphic design and environmental sustainability. As part of this effort, Olga started working with an International Eco-Poster Exhibition, The 4th Block, where she served as an exhibit curator in 2006-2012.
Following her passion for environmental awareness, Olga founded PosterTerritory, an initiative envisioned as a takeoff platform for contemporary poster exhibitions.

Stephan Wiendahl
Motion Graphic Designer

Overseeing BrandCulture’s motion graphics and digital animation production work, Stephan’s long and storied experience art directing and producing motion graphics for a wide array of organizations gives BrandCulture the expanded capability to accurately convey and illustrate our clients’ brand message across all forms of digital media.

Stephan’s most recent work includes creating the informative and inspiring animation for Princess Cruises, showcasing the “Moments that Matter” crewmembers create for guests while aboard a Princess ship. Stephan also helped lead the digital animation development for other BrandCulture clients including VMWare, Groovv, Cinedigm and Srixon/Cleveland Golf.

Stephan work encompasses film and video storytelling for globally recognized organizations such as the 2006 Winter Olympics, Disney Media at Feedmee Design in Köln, Telecom and more. Stephan’s passion for motion pictures and how stories are told through media began in the Department of Design at the University of Applied Sciences and the International School of Design in Köln, Germany.

Sona Gevorkyan
Architectural Designer

Sona is an experienced residential, commercial, hospitality, furniture and product designer with an extensive work background from internationally recognized firms SOM and Rottet Studio, as well as teaching experience at SCI-Arc and Kyoto Seika University.

Sona received her Master of Architecture from the Southern California Institute of Architecture and Bachelor of Science in Architectural Studies at the University of Wisconsin Milwaukee.

Ralf Beckert
Video Producer & Director

Located in our Barcelona office, Ralf manages the film and video production efforts, ensuring BrandCulture is continuously abreast on the best and most innovative methods within digital media and branding.

Whether it's creating a visually astounding trailer for the international courier DHL or producing a video for global superstar Christina Aguilera, Ralf ensures his talent and integrity are integral aspects of his work. With his wide array of experiences, Ralf specializes in film, post-production, directing and photography.

Lilly Sur

As a designer, Lilly combines infectious enthusiasm with a unique combination of print, digital and motion-graphic design that helps activate BrandCulture client brands across today’s digital landscape.

She has been active launching BrandCulture’s own new brand identity, while providing design support for clients including Cinedigm, Epson, Michael Hoefflin Foundation, VMware and Westwood Village. Prior to BrandCulture, Lilly worked with Seoul-based Infinite and The Children's Museum at La Habra.

Lilly holds a BFA in Advertising from the Art Center College of Design in Pasadena, CA.

Franzisko López Bernad

Energizing the design department in our Barcelona office, Fran comes from a rich background of design work as well as teaching. He brings a magician’s legerdemain to transforming design into captivating video and motion graphic experiences. Fran earned his degree from EINA Escola de Disseny in Art in Barcelona and Taller d'Art Rafel Plaza.

In addition, Fran molds the minds of the future of Europe's best designers as a professor at the Taller d'Art Ateneu Santfeliuenc while simultaneously being a priceless addition to the BrandCulture team.

Kim Fox
Lead Developer

The three letters in “Kim” and three more in “Fox” serve as a visible hallmark of the efficiency, laser-like focus and eschewal of extraneous adornment that defines the elegance of Kim’s code and superb functionality of the websites she develops across BrandCulture engagements. With more than a decade of experience building sites on WordPress, Kim has remained true to her conviction that websites are not simply ambassadors for each brand, but also critical tools to achieve tangible business results. In addition to WordPress, Kim also specializes in HTML5, PHP, MySQL, JavaScript and jQuery. Kim builds websites for a wide range of both B2C and B2B businesses with equal relish and also has an extensive portfolio of custom applications and
WordPress plug-ins.

Kim holds a BA from The Master’s College.

Claudia Cordes

Originally from Germany and based in BrandCulture’s Los Angeles office, Claudia brings a multicultural, multilingual background (German - Spanish - English) to the team. Her deep analytical insights and strong support ability provide an important backbone to multiple projects at BrandCulture.

Claudia honed her expertise in operations and technical consulting at Accenture and through work experience including collaboration with United States government representatives on the organization of a G20 summit.

Claudia holds a BS in International Management from the International School of Management. Where she graduated with a thesis on Blockchain Technology.

Dani Miles
Public Relations Specialist

Dani serves as BrandCulture’s PR executor. Through securing earned media placements, she works to establish BrandCulture as a thought leader in the realms of branding and cultural development and integrated marketing.

Dani has spent her entire career in marketing, PR, and sales management, beginning at one of the largest independent investment firms in the country. Dani oversaw the firm-wide content creation, management and editing, including interactive websites, client deliverable templates, press releases and public communications. Sony Pictures Entertainment hired Dani in 2014 to drive marketing strategy for their home entertainment division. Working closely with a myriad of internal and external resources, Dani crafted marketing briefs, including publicity, added value, artwork, packaging, TV spots, print, digital and radio.

Dani graduated Cum Laude from The University of Miami with a BS in finance.

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