A seasoned team of strategists, designers, digital media experts and project managers.

Some of us are more left-brain, some more right-brain and some straight up the middle, but we are all united in our commitment to building great brands and strong cultures that drive competitive advantage.

Jon Hutson
Managing Director

Jon is a pioneer in wedding the disciples of strategic branding and culture development united in Shared Purpose. From the time he had the prescience to purchase the domain “BrandCulture.com” back in the last Millennium, Jon cultivated the idea of forming a new kind of agency that integrates brand and organizational development as the flip sides of the same coin. With BrandCulture now in its second decade, Jon takes singular satisfaction in finding that the world has, at long last, come around to his point of view.

Jon has previously held senior strategic and business development roles within Wolfgang Puck, Siegel + Gale, Imagination and Caribiner International, where his clients have included BMW, BEA Systems, Ford, The Coca-Cola Company, Holiday Inn Worldwide, Jiffy Lube, Lexus, Motorola, Philips Electronics and other global organizations.

Jon serves on the board of the Michael Hoefflin Foundation and holds a BS in Finance from the University of Wisconsin La Crosse and an MS in Real Estate and Urban Affairs from Georgia State University.

Eric Pinckert
Managing Director

As a Co-founder and Managing Director of BrandCulture, Eric leads BrandCulture’s strategy practice. Across his career, Eric has worked with big and small organizations alike put their respective best feet forward through strategic branding, naming, print and digital media.

Prior to BrandCulture, Eric served in a variety of client- and agency-side executive positions, including Head of Corporate Affairs and Head of Strategic Marketing for LRN Corporation and Senior Vice President at global branding and interactive media consultancy Siegel + Gale. Earlier, Eric was an attorney with Wilson Sonsini Goodrich & Rosati in Palo Alto, where he specialized in representing technology clients.

Eric is an honors graduate of Harvard Law School, holds Bachelor's and Master's degrees from Stanford University where he was elected to Phi Beta Kappa. He also studied at St. Catherine’s College, Oxford and the University of Urbino in Italy.

Patrizia Schopf
Creative Director

Leading corporate and product identity programs from BrandCulture’s Barcelona office, Patrizia’s decade-plus experience developing visual identity systems for a variety of organizations across Europe brings BrandCulture’s clients not only deeply strategic design solutions, but a distinctly progressive aesthetic. Patrizia’s most recent work includes developing breakthrough identity systems for Proxima, Bovitz, Westwood Village and the Center for the Digital Future.

Patrizia started her career with QWER Design and also served as an art director with SUMMA, roles in which she led creative development for Indo, the Barcelona Voll-Damm Jazz Festival, Kulturregion Hanover and Apiserum.

Patrizia currently teaches design at IED Barcelona. She is a graduate of the Communications Design program at the University of Applied Science in Augsburg and completed postgraduate studies at EINA Escola de Disseny i Art in Barcelona.

Ralph Ardill
Brand Experience Strategist

Ralph is an expert consultant, speaker and author on Brand Transformation and Experiential Design and has consulted to some of the world’s leading brands including BP, Coca-Cola, CBRE, Diageo and Ford. Ralph brings a pragmatic and powerful cocktail of management consulting, brand strategy, experience design and change management to deliver brand-led, design-inspired business transformation across the total experience of businesses.

After beginning his strategic branding career with the Brand Union f/k/a Sampson Tyrrell, Ralph served 10+ years as Marketing and Strategy Director of the London-based Imagination, Ltd. Ralph is the author of pioneering "Experience" book, "Experience Design" Knowledge Cell for Design Council and "The Future of Brands and Shopping Places" for British Council of Shopping Centres. Ralph is visiting Fellow at York St. John University and holds a Masters in Management Science from Warwick University and Bachelors of Science in Physics and Geology from Staffordshire University.

Andrea De La Cerda
Senior Consultant

Andrea brings foundational marketing strategy and precise execution in equal measure to BrandCulture — with an extra dash of and social media mastery. For over a decade, Andrea has served leading brands, including Pacific Life, Honda, Nestlé and Public Storage, at a number of prominent agencies. More recently, Andrea has expanded her media relations practice to focus on the dynamic world of social media and marketing, counseling BrandCulture’s client’s on SEO and best practices for their online promotions and networking.

Andrea is a recipient of the Monty McKinney Award for Outstanding Advertising by AAAA and was recognized as a “40 under 40” recipient for co-founding the popular family-focused social network sites SCV-Moms.com & SCV-Family.com. When not delivering exceptional value to BrandCulture clients, Andrea advocates for three local non-profits as an active board member: The SCV Family YMCA, Justin Time Children’s House and Family Promise of Santa Clarita Valley. Andrea holds both a BA in Advertising & Business Administration and an MA in Education from Pepperdine University, where she was awarded “Advertiser of the Year” in 1999.

Kasey Byrne
Senior Consultant

Kasey Byrne is a seasoned marketing executive who combines the logic of an engineer with the creativity of a copywriter. She has decades of experience working in high-pressure, rapidly morphing environments across technology, financial services, hospitality and other verticals. Kasey spearheads BrandCulture’s Bay Area presence and collaborates across strategy, organizational development, marketing, communications and project management. She also serves as VP Marketing for Bangalore-based Postman, a company that builds connected software via APIs and is founder and principal of strategy & communications advisory firm fullpoint marketing.

Kasey served as CMO of Cardlytics and the Chief Communications Officer of Overture Services, Inc. (since acquired by Yahoo!) among other executive positions. Earlier, she was a Senior Vice President at SunAmerica and a Management Consultant at McKinsey & Company. She began her career as a software engineer working with both Hewlett-Packard and Digital Equipment Corporation. Kasey holds a Masters of Science in Management from the Sloan School of Management at MIT and a Bachelors of Science in Engineering with Distinction from Cornell University

Savi Lopez Negrete
Design Experience Strategist

Savi is a Design Strategist with a background in service design, ethnography and innovation. Her experience is cross-industry, ranging from healthcare and education to consumer goods and mixed-use developments. She utilizes a human-centered, interdisciplinary approach to tackle business, customer and societal challenges, specifically focusing on enhancing interactions. She has brought innovative thinking to clients such as Samsung, Honda, Lowe's, Shell Oil, Fruit of the Loom, Art Center College of Design, and The Truth Campaign, amongst others. Savi is passionate about design as a tool to re-envision systems, drive creativity and challenge the status quo. She has an MSc from The London School of Economics in City Design & Social Science and a BFA from Parsons The New School for Design in Integrated Design.

Emily King
Creative Services Director

Emily King leads the creative workflow and operations in BrandCulture's Los Angeles studio and collaborates across creative and strategic functions and offices. King brings close to 20 years of experience creating, implementing and overseeing cohesive visual identity systems and strategic branding programs for a blue-chip roster of local Los Angeles clients and global brands, including the Los Angeles Dodgers, Los Angeles Galaxy, Los Angeles Master Chorale, Los Angeles County Board of Education, Wolfgang Puck Catering, Hilton, Abode Communities and Head Start. For nearly three quinquennia Emily served as Art Director/Co-owner of King Design Office, a boutique strategic design studio she also co-founded.

Armed with a unique skill set that covers the spectrum from brand strategy through realization, Emily serves as the primary point of contact between multi-disciplinary teams, vendors and clients. Driven by her relentless desire to solve problems and infuse meaning into her work, Emily operates with the central thesis that having a strong idea is critical to success.

Emily studied Architecture at the Rhode Island School of Design and Architectural History the University of California at Santa Barbara.

Paul Hammond
Design Director

Paul specializes in 3D design, brand experience design, experiential design, environmental and exhibit design, and acts as the creative energy and vision behind Studio Five by Five, an independent media studio. Originally from West Yorkshire, England, Paul now resides in Los Angeles and holds a degree in Spatial Design from New Castle School of Art and Design.

Sally Hwang
Design Director

Sally brings unparalleled cross-disciplinary design expertise to the BrandCulture team. A seasoned creative director and designer with a unique combination of identity, information and interactive design experience, Sally has honed her craft working with top-tier branding firms that include Addison, Desgrippes Gobe & Associates, Interbrand, The Brand Union and Landor. Her client experience is equally diverse, having worked with brands that range from Coca-Cola to Intel to Victoria's Secret, as well as breadth of financial services organizations including Mastercard, MBIA, Merrill Lynch, Morgan Stanley, PNC, State Street Global Advisors, JPMorgan Private Bank and more.

Sally holds a BA in Social Sciences from the University of California at Berkeley and a BFA in Graphic & Packaging Design from Art Center College of Design in Pasadena, CA.

Olga Severina
Design Director

Olga comes to us by way of Ukraine. Holding extensive deep-rooted experience in graphic design, she has a true understanding of how to transform a brand into a thriving company. She is proficient in multimedia marketing and web design with first-hand management experience, both internationally and here in Los Angeles. Her previous work experience includes stints at Netkach Promotions, Aplent Design Group, Publishing House Personalities and All American Pet Group. Olga works with BrandCulture’s clients in developing corporate identity, marketing collateral and website design.

Olga holds a BA, MA and PhD in Graphic Design from the Design Academy of Kharkov, Ukraine. She is fluent in Russian, Ukrainian and English.

Ralf Beckert
Video Producer & Director

Located in our Barcelona office, Ralf manages the film and video production efforts, ensuring BrandCulture is continuously abreast on the best and most innovative methods within digital media and branding.

Whether it's creating a visually astounding trailer for the international courier DHL or producing a video for global superstar Christina Aguilera, Ralf ensures his talent and integrity are integral aspects of his work. With his wide array of experiences, Ralf specializes in film, post-production, directing and photography.

Stephan Wiendahl
Motion Graphic Designer

Overseeing BrandCulture’s motion graphics and digital animation production work, Stephan’s long and storied experience art directing and producing motion graphics for a wide array of organizations gives BrandCulture the expanded capability to accurately convey and illustrate our clients’ brand message across all forms of digital media.

Stephan’s most recent work includes creating the informative and inspiring animation for Princess Cruises, showcasing the “Moments that Matter” crewmembers create for guests while aboard a Princess ship. Stephan also helped lead the digital animation development for other BrandCulture clients including VMWare, Groovv, Cinedigm and Srixon/Cleveland Golf.

Stephan work encompasses film and video storytelling for globally recognized organizations such as the 2006 Winter Olympics, Disney Media at Feedmee Design in Köln, Telecom and more. Stephan’s passion for motion pictures and how stories are told through media began in the Department of Design at the University of Applied Sciences and the International School of Design in Köln, Germany.

Sona Gevorkyan
Architectural Designer

Sona is an experienced residential, commercial, hospitality, furniture and product designer with an extensive work background from internationally recognized firms SOM and Rottet Studio, as well as teaching experience at SCI-Arc and Kyoto Seika University.

Sona received her Master of Architecture from the Southern California Institute of Architecture and Bachelor of Science in Architectural Studies at the University of Wisconsin Milwaukee.

Lilly Sur
Designer

As a designer, Lilly combines infectious enthusiasm with a unique combination of print, digital and motion-graphic design that helps activate BrandCulture client brands across today’s digital landscape.

She has been active launching BrandCulture’s own new brand identity, while providing design support for clients including Cinedigm, Epson, Michael Hoefflin Foundation, VMware and Westwood Village. Prior to BrandCulture, Lilly worked with Seoul-based Infinite and The Children's Museum at La Habra.

Lilly holds a BFA in Advertising from the Art Center College of Design in Pasadena, CA.

Franzisko López Bernad
Designer

Energizing the design department in our Barcelona office, Fran comes from a rich background of design work as well as teaching. He brings a magician’s legerdemain to transforming design into captivating video and motion graphic experiences. Fran earned his degree from EINA Escola de Disseny in Art in Barcelona and Taller d'Art Rafel Plaza.

In addition, Fran molds the minds of the future of Europe's best designers as a professor at the Taller d'Art Ateneu Santfeliuenc while simultaneously being a priceless addition to the BrandCulture team.

Kim Fox
Lead Developer

The three letters in “Kim” and three more in “Fox” serve as a visible hallmark of the efficiency, laser-like focus and eschewal of extraneous adornment that defines the elegance of Kim’s code and superb functionality of the websites she develops across BrandCulture engagements. With more than a decade of experience building sites on WordPress, Kim has remained true to her conviction that websites are not simply ambassadors for each brand, but also critical tools to achieve tangible business results. In addition to WordPress, Kim also specializes in HTML5, PHP, MySQL, JavaScript and jQuery. Kim builds websites for a wide range of both B2C and B2B businesses with equal relish and also has an extensive portfolio of custom applications and
WordPress plug-ins.

Kim holds a BA from The Master’s College.

Joshua Maddux
UX Strategist

A strong analytical thinker with a healthy disregard for the status quo, Joshua excels at harnessing technology to solve tough problems. Committed to serving the oft-overlooked needs of the user, Josh pushes the limits of technology platforms to deliver brand and user experience that is second to none. Joshua specializes in Drupal development, but is also highly involved with the initial mapping, site architecture, SEO, UX solutions and ongoing site operations across client engagements. With more than a dozen awards for standout website work, Josh continues to stay at the vanguard of emerging best practices and incorporates the latest developments and new tools in technology to create stronger, more secure, more memorable and rewarding online experiences.

Joshua holds a BS in Business Organizational Management from the University of La Verne.

Gloria Raney
Client Services Manager

Gloria brings an enthusiastic and fresh presence to building great brands here at BrandCulture by way of the Sunshine State. With a background in public relations and business, Gloria is both strategic and analytically minded and enjoys approaching brand management from all angles. She understands client’s needs, how to push initiatives through and thrives off of the BrandCulture teamwork spirit. She has been key player in working with our clients, including Wolfgang Puck and Srixon | Cleveland Golf | XXIO.

Gloria holds a BA in Public Relations from Auburn University, based in its eponymous town in Alabama. She was an active member of PRSSA ,as well as a continual officer for the professional business fraternity Delta Sigma Pi.

Melanie Murphy
Client Services Manager

Equal parts quick study and raconteur, Melanie excels at the art and science of developing the potential of great brands and distilling them into powerful and effective public and media relations campaigns. She brings disciplined focus and strategic energy to her work (only occasionally catalyzed by coffee), supporting the goals of her clients through compelling strategic marketing, public relations and social media initiatives that build enduring brand awareness, increase sales and drive market share. In the PR sphere, Melanie earned renown for orchestrating a media campaign that garnered more than 100 million media impressions. She also navigates seamlessly across the technology, healthcare, lifestyle, insurance and consumer industries, securing client coverage in leading publications from TechCrunch to The Wall Street Journal. Over her diverse career, she has represented leading brands including Johnson & Johnson, Allergan, DePuy Orthopaedics, Metagenics and Brighter.com.

Melanie holds a BA in Journalism: Public Relations
from the University of Georgia.

Gary Thompson
Analyst

Gary's path in branding started in a classroom in the heart of Paris. Upon returning to the States, he took a semester off to intern at a leading branding consultancy in Atlanta.

Discontent with simply sitting in the classroom, Gary expanded his branding perspective when he took the role of Director of Brand Strategy at a start-up social media agency in his college town during his senior year, as well as after he graduated. There he worked across digital platforms shaping the brands of a wide variety of clients. After graduating with an international business degree from MSU, he continued his career developing brand strategy and creative campaigns for national clients at a digital marketing agency in Atlanta.

Gary brings his wide array of experience to BrandCulture where he drives research and develops insights that contribute to compelling proprietary brands.

Tyler Lucas
Analyst

Tyler bridges the strategic and creative sides of the business, allowing him to bring a unique and impactful disposition to BrandCulture where he brings an entrepreneur’s intensity and sense of urgency across client engagements. Tyler began his career in the entrepreneurial world as an Incubator Associate at Hub101, where he co-instructed a total of 20 companies through a 10-week long business development program. From there he jumped into the branding and marketing field, creating marketing programs and pitch decks across a diverse portfolio of 50+ startups. Tyler has also taken part in his own business ventures, including a microbrewery and non-profit organization, where he honed his skills in analyzing markets, validating branding concepts and developing go-to-market strategies.

Whenever Tyler isn’t brewing the next funky beer or planning his next peripatetic adventure, he spends time as an active board member for Start-Up Kids, a Los Angeles non-profit organization dedicated to developing the world’s youngest entrepreneurs. Tyler holds a B.S in Business Administration from California Lutheran University.

Dani Miles
Public Relations Specialist

Dani serves as BrandCulture’s PR executor. Through securing earned media placements, she works to establish BrandCulture as a thought leader in the realms of branding and cultural development and integrated marketing.

Dani has spent her entire career in marketing, PR, and sales management, beginning at one of the largest independent investment firms in the country. Dani oversaw the firm-wide content creation, management and editing, including interactive websites, client deliverable templates, press releases and public communications. Sony Pictures Entertainment hired Dani in 2014 to drive marketing strategy for their home entertainment division. Working closely with a myriad of internal and external resources, Dani crafted marketing briefs, including publicity, added value, artwork, packaging, TV spots, print, digital and radio.

Dani graduated Cum Laude from The University of Miami with a BS in finance.

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