Corporate culture: the one competitive advantage that can’t be replicated.

There’s no “one size fits all” organizational culture. Corporate culture needs to be cultivated from the inside out. No organization can replicate the success of Google, Amazon and Facebook by aping the cultures that made them successful. Culture comes from within each company.

When Everyone’s in the Desert – Give Shade

In this period of supply shortages and employee turnover, there is a surplus of one thing: uncertainty. Everyone seems willing to offer their solution to the “Great Resignation,” but it’s such an unprecedented phenomenon that historical employee retention theories and data are hard to apply. Something will work eventually – but until then we are […]

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The Chief Revenue Officer

Despite their acclaim and notoriety, Chief Revenue Officers (CROs) are only a recent addition to the C-Suite. Charged with aligning and leading a cohesive revenue team that consists of Marketing, Sales and Customer Success members, the CRO remit is to unify silo-ed departments, create frictionless revenue generation and drive a more positive customer experience. The […]

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Say It Like You Mean It – Brand Transparency and Social Accountability

The clothing brand Everlane is well known for its minimalistic approach to fashion but mainly its promise of producing ethically sourced, manufactured and priced apparel. The practice, dubbed “radical transparency,” was trademarked by the brand in 2017, now including the brand’s ethical labor practices and sustainability efforts. The Everlane site breaks down the cost to […]

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