There’s no “one size fits all” organizational culture. Corporate culture needs to be cultivated from the inside out. No organization can replicate the success of Google, Amazon and Facebook by aping the cultures that made them successful. Culture comes from within each company.
The clothing brand Everlane is well known for its minimalistic approach to fashion but mainly its promise of producing ethically sourced, manufactured and priced apparel. The practice, dubbed “radical transparency,” was trademarked by the brand in 2017, now including the brand’s ethical labor practices and sustainability efforts. The Everlane site breaks down the cost to […]
Read the Article
From 2012 to 2018, millions of viewers faithfully tuned to the ABC series Scandal. Centered around the tumultuous life of Olivia Pope, (Kerry Washington) as she managed Capitol Hill crises and her personal life, the show kept viewers on the edge of their seats and wanting more week after week. “Olivia Pope is smart, runs […]
Read the Article
Among the many shocks and adjustments of Covid has been the near-total virtualization of the office workplace and the subsequent shift to full-time working from home (WFH). At first, the initial transition focused more on mechanics — how does Zoom work, where’s the best location to set up a desk, how to minimize distractions and […]
Read the Article
Navigating both a global pandemic and the upheaval related to issues of racial and social justice has put businesses deep into uncharted territory. As corporations attempt to address these complicated subjects, they must keep in mind that as companies they are reflections of a broader society, and must manage both their internal cultures and the […]
Read the Article
The Black Lives Matter protests are the most recent example of a public asking for systematic change. This may have inspired a reckoning to pause and reflect on how your organization’s culture and actions can improve. Inevitably, brands will find something to say, offering support or sympathy, and promises and progress. But customers are becoming […]
Read the Article
After a period of gloom that few could have predicted, and more Zoom than most of us could have imagined, the world is reopening with some semblance of normalcy – and a significant sense of abnormalcy. The shock of restricting commerce and shutting down entire sectors of the economy means organizations everywhere need to refocus […]
Read the Article
Engaging in Troubling Times “We’re in this together.” It’s just what you say in times like this when it’s easy to feel stranded and out to sea. There’s nothing like a shared experience, especially a shared hardship, to build customer loyalty – as long as your customers truly feel like you’re sharing. In 1981, Whole […]
Read the Article
Adapting as Reality Changes Its Spots The “New Normal” is a phrase with which we’ve become all too familiar, with everyone guessing what post-Covid consumer behavior will look like and tailoring their responses accordingly. In 1973 oil prices spiked and gas shortages had drivers stopped in their tracks, leaving the global auto industry guessing about […]
Read the Article
M&A decisions are based on multiple factors, principally expected financial benefit, operational synergies, the acquisition of a new user or client base, etc. However, companies must take into account the impact on brand, since the outward face of the post-M&A integration can have serious repercussions for both external market perception and internal organizational culture, not […]
Read the Article
Remote working is now an established cultural phenomenon. From a societal and organizational point of view, a successful remote working policy must be a cultural imperative at an organization, with an intentionality behind it that strives to mitigate factors that weaken remote-worker success, such as poor communication, a sense of detachment from the organization, inadequate […]
Read the ArticleReady to talk about how your brand and your culture can do more for your business?
Let's talk
