There’s no “one size fits all” organizational culture. Corporate culture needs to be cultivated from the inside out. No organization can replicate the success of Google, Amazon and Facebook by aping the cultures that made them successful. Culture comes from within each company.
Remote working is now an established cultural phenomenon. From a societal and organizational point of view, a successful remote working policy must be a cultural imperative at an organization, with an intentionality behind it that strives to mitigate factors that weaken remote-worker success, such as poor communication, a sense of detachment from the organization, inadequate […]
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Like it or not, humans are hardwired to draw conclusions from first impressions. How fast? Try 100 milliseconds—a tenth of one second. In personal and professional settings throughout the day, every day, people you meet for the first time are drawing conclusions about you—fairly or unfairly—in the blink of an eye. No wonder some rank […]
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Success Requires Innovation Success in business requires finding ways to do something new, better, faster or more efficiently than others. Success requires innovation. But it’s a catch-22: as success drives growth, the startup culture that provides such fertile ground for new ideas begins to adopt the rigid structures and processes that help larger organizations manage […]
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As we wrote at the end of February, each year we ensure to attend certain international conferences and events with the intention of staying on top of changes in the market, seeing what organizations are doing with their branding and meeting up with current and potential clients and partners. Among our most important trend-watching events […]
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The digital transformation revolution has left few organizations untouched. The vague term is interpreted differently depending on to whom you’re talking, but a general consensus leads us to a definition of the integration of digital technologies into the everyday mechanics of how organizations operate, supplanting previously manual processes. A basic example is transitioning financial transactions […]
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The Work Rebooted conference currently underway in San Francisco aims to examine the future of the workplace (did you know that the future of work is not in the future, but The Future is Now?). BrandCulture led an interactive workshop and immersive Design Thinking session to challenge preconceptions about employee experience and innovate new ways […]
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Each year BrandCulture makes a point of attending select conferences and events. We choose our “can’t miss” venues for a number of different reasons, but overall we want to check out innovations in branding and company expression, stay abreast of emerging developments and push ahead of evolutions in the market — and also meet with […]
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Effective collaboration across siloed departments is a goal as ubiquitous as it is elusive. Engineering and Marketing. Marketing and sales. Product Development and Customer Service. Yet many companies don’t even consider the potential for common ground between Marketing and Human Resources. Perhaps this lacuna arises because Marketing focuses on external audiences versus the internal focus […]
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The definition of “career” continues to morph and evolve in the unpredictable and ever-changing business world of today. Organizations must embrace agility, innovation and speed or risk extinction. One emerging practice leading to sustainable competitive advantage puts Employee Experience (EX) at the center. As businesses have moved from a product focus to a customer focus […]
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Workplaces have never been more diverse. This heterogeneity brings a welcome and necessary diversity of skills, perspectives and dispositions that defy groupthink and yield more resilient results. But diversity can create friction. Yankees vs. Red Socks fans. Extroverts vs. Introverts. EDM vs. Country music. Baby Boomers vs. Millennials. Android vs. iPhone. Blue, Red and Purple […]
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