Solving an unmet need and cultivating a community with a hallmark visual identity.

We help non-profits, mission-based organizations, foundations and think tanks transform passion into enduring support and purpose into performance.

Harvard Food Lab
Establishing Harvard's preeminence in food law policy, advocacy and impact
See case study
Paulists
Revitalizing the first community of Roman Catholic priests to originate in America
See case study
Skid Row
Demonstrating how to trade life on the streets into permanent homes
LA84
Activating an iconic brand with the Olympic Games that inspired its origins
See case study
Inspiring non-profits and strengthening communities.
Every cause needs a community of like-minded champions to advance the collective mission. Social cause branding helps enlist new advocates, convert bystanders into supporters and activate action around a common cause.
Emory Healthcare
Expanding the scope and significance of a flagship healthcare brand
USC Center for the Digital Future
Asserting the significance of an Internet trailblazer
See case study
Eric's Kids
Underscoring the singular value of quality education and supportive communities
See case study
The Campaign for Justice
Advancing justice by appealing to attorneys
Fight to Live
Activating a champion of those suffering from serious rare diseases
Upward Bound House
Advancing efforts to improve homelessness for mothers and children
See case study

Straight Talk on Branding

Brand Strategy
Starting With a Laugh: Marketing Innovation Through Comedy

Comedy is likely the most common trope in advertising. And why not? It grabs your attention.

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Identity Design
Logo Madness: Plagiarism, Personality and Simplicity

While “simplicity” and “cleanliness” may look slick on a webpage, it’s a brand’s personality that should be at the heart of a logo.

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Digital Media
Virtual Reality is a Real Marketing Opportunity

While once consigned to hardcore geeks and cheesy films like The Lawnmower Man, virtual reality has now become a legitimate hot topic.

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Corporate Culture
The Parable of a Party

Many folks now conflate, cool office = strong corporate culture. In reality, there is so much more to corporate culture than a hip office environment.

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We know brand.
We know culture.
We know your industry.

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