Culture

Walk the Talk: A Chance to Move Beyond Virtue Signaling and Create Change Within Your Organization

The George Floyd Protests are the most recent example of a public asking for systematic change. This may have inspired a reckoning to pause and reflect on how your organization’s culture and actions can improve. Inevitably, brands will find something to say, offering support or sympathy, and promises and progress. But customers are becoming increasingly […]

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Gloom, Zoom to Boom!

After a period of gloom that few could have predicted, and more Zoom than most of us could have imagined, the world is reopening with some semblance of normalcy – and a significant sense of abnormalcy. The shock of restricting commerce and shutting down entire sectors of the economy means organizations everywhere need to refocus […]

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When Face to Face Must Be Virtual

Transitioning previously face-to-face events to a virtual format is a tricky proposition. What works well in person may not pan out as planned online, with low audience engagement, missed networking opportunities and frustration on the part of organizers and audience all negatively impacting virtual events. We believe there are several concrete steps organizers can take […]

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Emerge From the Verge

Refining Your Purpose to Find a Way Forward Forward can be a relative direction. In business we always want to be moving forward, but unlike North or West, each business has to define forward for itself. Apple Computer thought its forward lay in the launch of a new product. Based on an innovative touchscreen technology, […]

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Ash to Innovation

Planning for the New Normal The public debate about reopening — whether businesses or beaches — shows no signs of a quick resolution and decision makers are finding that they will have to decide the right way to rebuild. This was a problem the city of Chicago faced in 1871 when a cow on the […]

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Ready for Liftoff

Staying Prepared When You’re Stuck on the Ground Uncertain times are the reason we work so hard to define ourselves – a clear, simple purpose is a deceptively difficult thing to distill but it provides something solid to hold on to when everything else is shaking. When one of Apollo 13’s oxygen tanks exploded, Ken […]

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