The Southwest Airlines Meltdown: When a Strong Brand is Humbled by Weak Systems
An unfortunate number of Americans will remember the Great Travel Debacle of the 2022 Christmas travel season. A once-in-a-century storm swept the nation coast-to-coast causing untold misery for thousands of travelers and effectively canceled the holidays for many. While most airlines were able to manage their delays and cancellations despite the disruptions and return to […]
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