Culture

The Southwest Airlines Meltdown: When a Strong Brand is Humbled by Weak Systems

An unfortunate number of Americans will remember the Great Travel Debacle of the 2022 Christmas travel season. A once-in-a-century storm swept the nation coast-to-coast causing untold misery for thousands of travelers and effectively canceled the holidays for many. While most airlines were able to manage their delays and cancellations despite the disruptions and return to […]

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Transforming the Insurance Sector From Laggard to Leader

See related article published on Digital Insurance. While the pandemic took many industries on a rollercoaster ride, few had so many previously set-in-stone strategies, processes and go-to-market gameplans completely upended as the insurance sector. For both established carriers, newer insuretechs, brokers and the multitude of channels in between, no organization was spared the shock of […]

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Motivation Beyond Money Through Effective Employee Rewards and Recognition

Let’s face it—recruiting new workers isn’t the only problem companies face in a post-lockdown environment. While past generations were content to spend their careers with one company, a new generation of quickly rising employees of the Millennial and Gen Z generations are increasingly motivated to prioritize challenges over comfort, moving onto the next big thing […]

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Lessons in Leadership Driving Company Culture

As the post-Covid return to work builds momentum, leaders are faced with a myriad of workplace challenges both familiar and new, including managing supply chain shortages, talent turnover, recruitment and maintaining consistent communication through sometimes fully remote workplaces. Aligning multiple teams and people around a unified corporate culture is always difficult work, and conflicting leadership […]

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Mastering the Art and Science of Two-Way Communication

Despite Fed tightening and talk of growing economic headwinds, unemployment and the supply of available skilled workers remains at historic lows. There’s one topic on every employer’s mind: finding the best way to recruit workers, and making sure they stick around. It’s easy to focus on flashy external perks like highly designed work spaces or flexible […]

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BrandCulture Joins Local Business and Global Humanitarian Organizations to Support Ukraine

This Spring, the world watched in horror as the invasion in Ukraine became the largest refugee crisis in Europe since WWII. A war like this is not something we were expecting to see in 2022, nevertheless we believe it is our duty as human beings to support those in need at this time. While we […]

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American Symbolism: The Importance of July 4th

This July 4th, represents the best of American symbolism. Many will gather to celebrate the founding of our country with symbolic tokens of our shared identity. We’ll eat hot dogs, watch fireworks and dress in red, white and blue. For most of us, these celebrations seem like lighthearted summertime fun, but in reality this ritual […]

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