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At BrandCulture, we don't stand on ceremony, celebrate conventional wisdom or honor sacred cows. Peruse cheers and jeers for the best, worst, oldest and very latest branding theory and practice...all with the assurance that every post here has passed our "Branding. Not Bull" promise. Won't you please join us?

Lessons in Leadership Driving Company Culture

As the post-Covid return to work builds momentum, leaders are faced with a myriad of workplace challenges both familiar and new, including managing supply chain shortages, talent turnover, recruitment and maintaining consistent communication through sometimes fully remote workplaces. Aligning multiple teams and people around a unified corporate culture is always difficult work, and conflicting leadership […]

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Mastering the Art and Science of Two-Way Communication

Despite Fed tightening and talk of growing economic headwinds, unemployment and the supply of available skilled workers remains at historic lows. There’s one topic on every employer’s mind: finding the best way to recruit workers, and making sure they stick around. It’s easy to focus on flashy external perks like highly designed work spaces or flexible […]

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BrandCulture Joins Local Business and Global Humanitarian Organizations to Support Ukraine

This Spring, the world watched in horror as the invasion in Ukraine became the largest refugee crisis in Europe since WWII. A war like this is not something we were expecting to see in 2022, nevertheless we believe it is our duty as human beings to support those in need at this time. While we […]

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American Symbolism: The Importance of July 4th

This July 4th, represents the best of American symbolism. Many will gather to celebrate the founding of our country with symbolic tokens of our shared identity. We’ll eat hot dogs, watch fireworks and dress in red, white and blue. For most of us, these celebrations seem like lighthearted summertime fun, but in reality this ritual […]

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When Everyone’s in the Desert – Give Shade

In this period of supply shortages and employee turnover, there is a surplus of one thing: uncertainty. Everyone seems willing to offer their solution to the “Great Resignation,” but it’s such an unprecedented phenomenon that historical employee retention theories and data are hard to apply. Something will work eventually – but until then we are […]

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