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At BrandCulture, we don't stand on ceremony, celebrate conventional wisdom or honor sacred cows. Peruse cheers and jeers for the best, worst, oldest and very latest branding theory and practice...all with the assurance that every post here has passed our "Branding. Not Bull" promise. Won't you please join us?

“Away” Luggage – When Millennial Brands Go Toxic

Successful brands combine both tangible and intangible qualities to evoke deep associations that engender loyalty among consumers. Among the most important intangible qualities are the people behind the brands and organizations we love most. These creators and keepers of the culture align the organization around the values and behaviors that form the outward brand personification […]

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Supporting A Brand During M&A – A How-To Guide

Essential Brand Stewardship During M & A Mergers & Acquisitions (M&A) activity has accelerated for the last several years, supported by an unprecedented economic rebound in the US. M&A activity continues to drive forward new companies and combinations of previously existing ones, necessitating concerted effort to conserve and extend brand value throughout the M&A processes. […]

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New Year’s Resolutions For Brands – 2020

Just like for their human stewards, the start of a new year (and decade!) provides a propitious promontory for brands to reflect back and evaluate all they’ve accomplished – and envision how they’d want the following year to look. What were some of the biggest achievements this year? What are some of the things we […]

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1920s vs. 2020s – A Happy 100 Years to These Brands

Brands come and go, some as ephemeral and fleeting as a quickly-glimpsed subway ad, others as durable and long-lasting as the classic Coca-Cola logo. What was once the height of fashion can quickly fall to the discount-rack of abandonment. But there are some brands that have an enduring ability to resonate with us, an atemporality […]

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Looking Back in Time: the 1920s vs. the 2020s

The end of a decade inevitably elicits a thoughtful analysis of the previous 10 years. What were the defining cultural phenomena of the decade? What inventions have helped us evolve? How should we view ourselves as a society now? While every decade has its remarkable facets, some decades are characterized by more noteworthy milestones, breakthroughs […]

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Remote Working as a Cultural Phenomenon

Remote working is now an established cultural phenomenon. From a societal and organizational point of view, a successful remote working policy must be a cultural imperative at an organization, with an intentionality behind it that strives to mitigate factors that weaken remote-worker success, such as poor communication, a sense of detachment from the organization, inadequate […]

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