All things brand.
All things culture.

At BrandCulture, we don't stand on ceremony, celebrate conventional wisdom or honor sacred cows. Peruse cheers and jeers for the best, worst, oldest and very latest branding theory and practice...all with the assurance that every post here has passed our "Branding. Not Bull" promise. Won't you please join us?

Employee Experience: Future Proofing the Workplace of Tomorrow

The definition of “career” continues to morph and evolve in the unpredictable and ever-changing business world of today. Organizations must embrace agility, innovation and speed or risk extinction. One emerging practice leading to sustainable competitive advantage puts Employee Experience (EX) at the center. As businesses have moved from a product focus to a customer focus […]

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Employee Brand Experience: An Extension of Shared Purpose

Workplaces have never been more diverse. This heterogeneity brings a welcome and necessary diversity of skills, perspectives and dispositions that defy groupthink and yield more resilient results. But diversity can create friction. Yankees vs. Red Socks fans. Extroverts vs. Introverts. EDM vs. Country music. Baby Boomers vs. Millennials. Android vs. iPhone. Blue, Red and Purple […]

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Culture Framework Part 1: Communications | Hitting the Mark at Target

The foundation of building company culture begins with communication. Not one way communications from the company to the employees, but a two-way flow of information and ideas. Communications set expectations and memorialize shared goals. They lay the foundation to resolve problems and announce strategies, actions and achievements. The voice of a company comes alive in […]

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What’s the Digital Culture of Your Organization?

The digital transformation revolution has left few organizations untouched. The vague term is interpreted differently depending on to whom you’re talking, but a general consensus leads us to a definition of the integration of digital technologies into the everyday mechanics of how organizations operate, supplanting previously manual processes. A basic example is transitioning financial transactions […]

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Designing Demos with Impact

A demo is different than a standard presentation or meeting. It’s better. A demo offers the opportunity to incorporate visual, auditory, tactile and other sensory cues that engage an audience with built-in interest while showcasing the totality of your company’s capabilities. For most organizations, the chance to meet with a potential or current client in […]

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Better Together: Why Marketing and Human Resources Need to Work In Concert

Effective collaboration across siloed departments is a goal as ubiquitous as it is elusive. Engineering and Marketing. Marketing and sales. Product Development and Customer Service. Yet many companies don’t even consider the potential for common ground between Marketing and Human Resources. Perhaps this lacuna arises because Marketing focuses on external audiences versus the internal focus […]

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