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At BrandCulture, we don't stand on ceremony, celebrate conventional wisdom or honor sacred cows. Peruse cheers and jeers for the best, worst, oldest and very latest branding theory and practice...all with the assurance that every post here has passed our "Branding. Not Bull" promise. Won't you please join us?

How Symbols Shape Us

The recent Black Lives Matter movement has reignited conversation about historic statues and other symbols across the United States. The passion sparked when discussing statues of leaders who perpetuated racism and colonialism demonstrate how significant and powerful symbols can be. They represent the stories we decide to tell and become an extension of the community. […]

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Walk the Talk: A Chance to Move Beyond Virtue Signaling and Create Change Within Your Organization

The Black Lives Matter protests are the most recent example of a public asking for systematic change. This may have inspired a reckoning to pause and reflect on how your organization’s culture and actions can improve. Inevitably, brands will find something to say, offering support or sympathy, and promises and progress. But customers are becoming […]

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Gloom, Zoom to Boom!

After a period of gloom that few could have predicted, and more Zoom than most of us could have imagined, the world is reopening with some semblance of normalcy – and a significant sense of abnormalcy. The shock of restricting commerce and shutting down entire sectors of the economy means organizations everywhere need to refocus […]

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When Face to Face Must Be Virtual

Transitioning previously face-to-face events to a virtual format is a tricky proposition. What works well in person may not pan out as planned online, with low audience engagement, missed networking opportunities and frustration on the part of organizers and audience all negatively impacting virtual events. We believe there are several concrete steps organizers can take […]

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Emerge From the Verge

Refining Your Purpose to Find a Way Forward Forward can be a relative direction. In business we always want to be moving forward, but unlike North or West, each business has to define forward for itself. Apple Computer thought its forward lay in the launch of a new product. Based on an innovative touchscreen technology, […]

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