The last few years have seen an explosion of long, scrolling home pages. You know the kind we mean: Nike (their betterworld site). Hubspot. Even the Milwaukee PD. Not only can they look cool, they often make it more likely that a visitor will see more of your site. A scroll requires far less commitment than […]
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Yahoo’s new wordmark has been out for a few days now, and it’s been widely panned by branding pros and laypersons alike. Is the logo any good? We have an opinion, but there’s a more fundamental question that merits discussion, and that other brands embarking on a potential logo redesign should answer first. Why did […]
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At yesterday’s Apple Worldwide Developers Conference, the company unveiled laptops with longer-lasting batteries, high-powered desktops that look like sleek rubbish bins and evidence that the era of light flares and drop shadows may be mercifully coming to an end. Apple didn’t invent skeuomorphism but boy did they ever embrace it. Here’s a typical iOS 6 […]
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Yes, this is really an actual quote from the Pepsi press release about their first bottle redesign in 16 years. “The etched, grip-able bottom allows consumers to have a more stimulating, tactile interaction with the bottle itself.” And yes, we were tempted to end this post there and let Pepsi speak for itself. But soldier on we […]
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As we have noted ad nauseum, brands and logos are not the same, and a logo does not a brand mak
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The American Red Cross has rolled out a refinement to their logo. What they should have done is refine their brand architecture. Making the logo look like a pin is a cute (if contrived) idea, and 3D effects are a little 2005 for us. We'll l
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The current uproar over the Susan G. Komen Foundation got us thinking. Not about politics. Not about crisis communications. Rather, it got us thinking about colored ribbons, blue circles and what brands can learn from them. <img class="aligncenter" title="Disease awareness ribbon designs" src="http://media.npr.org/assets/img/2011/11/21/2081455_hires_
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You've got to admire a brand that can successfully bridge the gap between Ferrari and Hyundai. And if you're in charge of a brand of your own, it's worth looking at how far Pininfarina have managed to stretch their brand's equity without overextending it.
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During a recent wait for a train we were captivated by this out-of-home advertisement for the partial privatization of the Spanish Lottery. Putting aside the fact that the ad is still up two weeks after the Spanish government called off the
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Our last post on the fuzzy math of social media got us thinking of . . . the 3Rs, back to school, and more precisely, back to school performance! In the race to ever greater achievement, never have a circle, two dots and a line struck as much trepidation in students and concomitant delight in ambitious parents than the "<a title="Kumon Logo Explanation" href="http://www.kumongr
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