Expressing insight to captivate clients and enlist potential relationships.

We help financial and professional services firms define their value beyond a loose confederation of individuals to cohesive entities that create and cultivate relationships and results.

Skyview Capital
Capturing a unique private equity pioneer's vision
Brand Strategy and Design
Sheppard Mullin
Aligning brand with business and growth strategy
Underscoring the value of a claims processing at scale
North Highland
Refining the brand architecture for a rapidly growing venture enterprise
Brand Strategy and Design
Moving a research firm beyond the data
Brand Strategy and Design
Positioning an insurer as the champion of independent agents
Brand Strategy and Design
Cordence Worldwide
Signaling gestalt for a global consulting alliance
The Doctors Company
Reinforcing the world's preeminent medical malpractice insurance brand
Employee and Customer Experience
Conveying innovation built around human insight
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MSI Information Services
Reigniting 150 years of literacy and learning
Brand Strategy and Design

Straight Talk on Branding

Brand Strategy
Starting With a Laugh: Marketing Innovation Through Comedy

Comedy is likely the most common trope in advertising. And why not? It grabs your attention.

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Identity Design
Logo Madness: Plagiarism, Personality and Simplicity

While “simplicity” and “cleanliness” may look slick on a webpage, it’s a brand’s personality that should be at the heart of a logo.

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Digital Media
Virtual Reality is a Real Marketing Opportunity

While once consigned to hardcore geeks and cheesy films like The Lawnmower Man, virtual reality has now become a legitimate hot topic.

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Corporate Culture
The Parable of a Party

Many folks now conflate, cool office = strong corporate culture. In reality, there is so much more to corporate culture than a hip office environment.

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We know brand.
We know culture.
We know your industry.

Let's talk