Expressing insight to captivate clients and enlist potential relationships.

We help financial and professional services firms define their value beyond a loose confederation of individuals to cohesive entities that create and cultivate relationships and results.

Skyview Capital
Capturing a unique private equity pioneer's vision
See case study
Sheppard Mullin
Aligning brand with business and growth strategy
Underscoring the value of a claims processing at scale
North Highland
Refining the brand architecture for a rapidly growing venture enterprise
See case study
Entrepreneurial spirit. Operational discipline.
Many professional services firms fall back on the familiar tropes of collegiality and excellence without every explaining why they are anything more than a loose — and frequently fragile — configuration of individuals, missing an opportunity to evince their stature, expertise and commitment to exceptional client results.
Moving a research firm beyond the data
See case study
Positioning an insurer as the champion of independent agents
See case study
Cordence Worldwide
Signaling gestalt for a global consulting alliance
The Doctors Company
Reinforcing the world's preeminent medical malpractice insurance brand
See case study
Rustic Canyon
Building a venture capital brand on the value of ideas
Bolland Consulting
Branding breakthrough strategy for a strategic IT consulting firm

Straight Talk on Branding

Brand Strategy
Starting With a Laugh: Marketing Innovation Through Comedy

Comedy is likely the most common trope in advertising. And why not? It grabs your attention.

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Identity Design
Logo Madness: Plagiarism, Personality and Simplicity

While “simplicity” and “cleanliness” may look slick on a webpage, it’s a brand’s personality that should be at the heart of a logo.

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Digital Media
Virtual Reality is a Real Marketing Opportunity

While once consigned to hardcore geeks and cheesy films like The Lawnmower Man, virtual reality has now become a legitimate hot topic.

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Corporate Culture
The Parable of a Party

Many folks now conflate, cool office = strong corporate culture. In reality, there is so much more to corporate culture than a hip office environment.

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We know brand.
We know culture.
We know your industry.

Let's talk