What is Shared Purpose?
Shared Purpose is a clear definition of value that engages customers and enlists employees. It is, at its heart, a singular idea to engage employees and drive customer preference. It is simultaneously much simpler, yet so much more than snappy taglines or complex proprietary models. It tells the world not just what an organization does, but why this matters; convinces customers not just to buy, but to believe; and persuades employees not just to show up, but to step up.
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