Trends

Aligning Philanthropy with Business and Brand Strategy

No corporate web presence would be complete without a section devoted to Corporate Social Responsibility (CSR). The world, of course, has no shortage of challenges. Happily, there are corporate eleemosynary outlets of almost infinite variety ranging from the currently fashionable like sustainability to the consistently intractable like disease and poverty. Often CSR simply involves giving […]

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Apple Realizes the World is Becoming Flat

At yesterday’s Apple Worldwide Developers Conference, the company unveiled laptops with longer-lasting batteries, high-powered desktops that look like sleek rubbish bins and evidence that the era of light flares and drop shadows may be mercifully coming to an end. Apple didn’t invent skeuomorphism but boy did they ever embrace it. Here’s a typical iOS 6 […]

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Branding a Blatantly Bad Deal: Dollar Loan Center

When we set fingers to keyboard to excoriate First PREMIER Bank Platinum Mastercard for exorbitant fees and a 79.9% APR, we hoped it represented a low watermark for awful consumer credit offers. Unfortunately, we discovered a new ignominious winner: a 196.96% APR from Dollar Loan Center and <a title="Dollar Loan Center" href="http://www.don

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Big Brands Check In with Foursquare

Ever wish you were more aware of the incredible things around you?  Millions have answered this rhetorical question posed by location-based social media Wunderkind Foursquare, with an enthusiastic "Yes!" and have "unlocked their worlds" to earn points, props and perks by publicizing where in the world they are — also known as "check-ins."  And where the people are, brands will follow. <a href="https://brandculture.com/blog/wp-content/up

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