CVS Caremark, the owner of CVS pharmacies, has just changed its name, and while only one word has changed we think it could signal a profound transformation for the business. The new name is…wait for it…CVS Health.Fifty Shades Darker 2017 film downlod replaces Here’s why we think this subtle one-word change is something big: […]
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Catalyzing C-Suite Performance and Collaboration Business performance is driven by the performance of business leaders, and BrandCulture helps executive teams and individuals reach their full potential. Working in partnership with Decision Dynamics, a leadership consultancy with decades of experience advising enterprise clients all over the globe, BrandCulture’s leadership assessment and development services help executives create […]
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In the annals of brand experience, there is no reward quite so prized as that of personal appreciation and recognition. As consumers, we like to think that we have a choice in the brands we buy and frequent, and feel (justifiably) validated when these br
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A growing amount of research (here's a 2005 business study, and a recent abstract from education) could spell bad news for those of us who measure our value by our paycheck. On the other hand, it sheds important and coun
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The design community is abuzz with yesterday's launch of the modified Starbucks logo into the real world. The visual vocabulary is clever and innocuous even if it is a little too now to be timel
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A recent New York Times article explores the role of research in Google’s (GOOG) design decision-making process. But what we find most interesting about this story has nothing to do with design. It has to do with the roots of Google’s culture – roots that go beyond the quirky perks that usually get so much press.
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There is at least one of us here at BrandCultureTalk (and of course our beloved Dr. Terrance Deal) who believes emphatically that effective symbolic leadership is critical to an executive’s success and business performance. It w
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This week's Presidential inaugural festivities have quickly morphed into the daunting reality of governing. As he contemplated his assumption of office, President Obama repeatedly vowed that he is not going to let pressures and protocol deprive him from real, unscripted interactions with the American people. When interviewed by Barbara Walters last November, Mr. Obama noted that he was fighting to hang on to his Bl
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We recently took UCLA professor of management Samuel Culbert to task for his article on the state of performance reviews, but we still think the foremost champion of “straight talk at work” has some ideas corporations can learn from. In particular, we think the Big Three’s execs would be wise to study up on Culbert’s magnum opus, Beyond Bullsh*t, which insists that doing away politeness
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"We know what it means to serve" not only defines USAA's customer (military personnel and their families) but also its core promise to stakeholders: an unequivocal commitment to service. The organization has been recognized repeatedly, most notably as Bu
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