Despite their acclaim and notoriety, Chief Revenue Officers (CROs) are only a recent addition to the C-Suite. Charged with aligning and leading a cohesive revenue team that consists of Marketing, Sales and Customer Success members, the CRO remit is to unify silo-ed departments, create frictionless revenue generation and drive a more positive customer experience. The […]
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Building Modern Atlanta in the Aftermath It’s absolutely vital right now that organizations plan for the post-Covid world, communicating with their networks and anticipating client needs in order to be the version of themselves the moment demands. The city of Atlanta faced a crisis recovery after the civil war, and beyond imagining the city it […]
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Staying Prepared When You’re Stuck on the Ground Uncertain times are the reason we work so hard to define ourselves – a clear, simple purpose is a deceptively difficult thing to distill but it provides something solid to hold on to when everything else is shaking. When one of Apollo 13’s oxygen tanks exploded, Ken […]
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CVS Caremark, the owner of CVS pharmacies, has just changed its name, and while only one word has changed we think it could signal a profound transformation for the business. The new name is…wait for it…CVS Health.Fifty Shades Darker 2017 film downlod replaces Here’s why we think this subtle one-word change is something big: […]
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Catalyzing C-Suite Performance and Collaboration Business performance is driven by the performance of business leaders, and BrandCulture helps executive teams and individuals reach their full potential. Working in partnership with Decision Dynamics, a leadership consultancy with decades of experience advising enterprise clients all over the globe, BrandCulture’s leadership assessment and development services help executives create […]
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In the annals of brand experience, there is no reward quite so prized as that of personal appreciation and recognition. As consumers, we like to think that we have a choice in the brands we buy and frequent, and feel (justifiably) validated when these br
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A growing amount of research (here's a 2005 business study, and a recent abstract from education) could spell bad news for those of us who measure our value by our paycheck. On the other hand, it sheds important and coun
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The design community is abuzz with yesterday's launch of the modified Starbucks logo into the real world. The visual vocabulary is clever and innocuous even if it is a little too now to be timel
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A recent New York Times article explores the role of research in Google’s (GOOG) design decision-making process. But what we find most interesting about this story has nothing to do with design. It has to do with the roots of Google’s culture – roots that go beyond the quirky perks that usually get so much press.
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There is at least one of us here at BrandCultureTalk (and of course our beloved Dr. Terrance Deal) who believes emphatically that effective symbolic leadership is critical to an executive’s success and business performance. It w
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