The secret to great customer experience is a great employer brand experience.

We work with companies of all sizes to define and inculcate a strong relationship between employees and brand through Shared Purpose. The result? Enhanced customer experience, galvanized customer loyalty and great long-term ROI.

Media Alpha
Codifying a unique entrepreneurial culture in a visually arresting book to animate the brand and core values
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Adeptli
Extending a proprietary visual brand language across key touchpoints of the employee brand experience
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Explorer
Defining a Shared Purpose and core values to unite employees, channel partners and purchase influencers
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Princess Cruises
Inspiring employees to deliver moments that matter to deliver an unforgettable guest experience
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Customer Experience (CX) begins with Employee Experience (EX).
Workplaces have never been more diverse. This heterogeneity brings a welcome and necessary diversity of skills, perspectives and dispositions that defy groupthink and yield more resilient results. Despite the vast range of differences, all employees, regardless of background, rank or tenure share at least one major thing in common: They have chosen to come to work each day for the same organization. Don't leave your employee brand experience to chance… Download our paper to learn how to harness diversity to build a stronger, more resilient organization.
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Wolfgang Puck
Extending a legacy of legendary hospitality to define a rewarding culture for employees and guests
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Conduce
Building team unity by recognizing achievements with symbolic and pecuniary emoluments
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Srixon/Cleveland Golf
Educating and innovating powerful interactive tools to catalyze sales teams and activate channel partners
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The Doctor's Company
Providing structure to integrate new employees and help them understand and communicate the brand
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Harvard Food Law Lab
Launching a brand and policy center through a workshop at the gold standard of American legal education
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Tiburon
Motivating employees through a direct connection to customers' mission-critical: saving lives
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Straight Talk on Branding

Brand Strategy
Starting With a Laugh: Marketing Innovation Through Comedy

Comedy is likely the most common trope in advertising. And why not? It grabs your attention.

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Identity Design
Logo Madness: Plagiarism, Personality and Simplicity

While “simplicity” and “cleanliness” may look slick on a webpage, it’s a brand’s personality that should be at the heart of a logo.

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Digital Media
Virtual Reality is a Real Marketing Opportunity

While once consigned to hardcore geeks and cheesy films like The Lawnmower Man, virtual reality has now become a legitimate hot topic.

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Corporate Culture
The Parable of a Party

Many folks now conflate, cool office = strong corporate culture. In reality, there is so much more to corporate culture than a hip office environment.

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We know brand.
We know culture.
We know your industry.

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