Launching a technology brand takes more than a brilliant name and beautiful logo.

We accelerate adoption, revenue and innovation for early stage technology companies… and help technology leaders stay on top.

Groovv
Launching a Leader in social marketing and mobile payments
See case study
Media Alpha
Underscoring the value of vertical search to new audiences
See case study
Cinedigm
Branding a future-ready independent studio
See case study
Proxima
Visualizing the wind turbine technology of the future
See case study
Clarity, agility and humanity.
With those three qualities, a technology company can cut through the noise and connect with customers better than any of its competitors. Without them, it's a war of features that no one can win. We build enduring brands and strengthen the organizational cultures that support them by helping clients analyze the landscape, define a unique position for each of their brands and establish naming and messaging architectures that create clarity, drive differentiation and produce real business results.
VMware
Positioning to penetrate the SMB market
Vidity
Branding a game-changing consumer technology
See case study
Epson
Redirecting a consumer brand to SMBs
Compeat
Scaling a legacy back office platform to reach new, larger opportunities
See case study
Laserfiche
Bringing clarity to enterprise content management
See case study
Conduce
Inventing a brand to visualize Big Data across the IoT
See case study

 
Demystifying Card-Based Marketing Technology
Simplifying a complex analytics and advertising platform through storytelling animation for Cardlytics
See case study
Tiburon
Revitalizing a leader in public safety technology
See case study
Adeptli
Inventing a skills training brand for the corporate market
See case study
Intygral
Driving simplicity in digital marketing platform
Boston Scientific
Unlocking and activating potential in future scientists

Our Insights

Brand Strategy
Starting With a Laugh: Marketing Innovation Through Comedy

Comedy is likely the most common trope in advertising. And why not? It grabs your attention.

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Identity Design
Logo Madness: Plagiarism, Personality and Simplicity

While “simplicity” and “cleanliness” may look slick on a webpage, it’s a brand’s personality that should be at the heart of a logo.

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Digital Media
Virtual Reality is a Real Marketing Opportunity

While once consigned to hardcore geeks and cheesy films like The Lawnmower Man, virtual reality has now become a legitimate hot topic.

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Corporate Culture
The Parable of a Party

Many folks now conflate, cool office = strong corporate culture. In reality, there is so much more to corporate culture than a hip office environment.

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We know brand.
We know culture.
We know your industry.

Let's talk