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Old City, New Identity

Cartagena de Indias was formally founded as a city on June 1st, 1533, but the area in and around what is now Colombia's 5th largest urban area has been inhabited since 7000 BC. 9000 years later, the City's Tourist Office and Spanish design firm CIAC have unveiled the city's new identity:

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When is Destination Branding Really Destination Blanding?

It seems that having a nice town that people like to visit, or even a state that draws holiday and business dollars, just isn’t enough these days. If you really want to matter, you’ve got to have a “Destination Brand”. So locales as recognized as San Diego (Active Relaxation), as large as California (Find Yourself Here), and as sexy as Mackina

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