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Corporate Culture
Black Friday = Good Marketing for REI

The major outdoor sporting goods brand REI made a somewhat strange announcement this week: they will be closed for the unofficial annual American celebration of consumerism on Black Friday.

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Brand Strategy, Social Media, Strategic Branding
Kiwis, Sheep and Ferns: A Pastiche of National Clichés Battle to Become New Zealand’s Flag 2.0

There’s an emerging trend to replace Procrustean national symbols with more sparkly versions of the same by means of a popular vote.

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Brand Strategy
Please Don’t Make Me Talk to People: What is Fueling the Services to Get Us to Talk to Each Other Less?

Everywhere you look, there seems to be a new product or service designed to get people to talk to each other less.

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Culture, industry
How Are We Supposed to Make Money on the Internet Now?

For most, the release of Apple’s iOS9 was a welcome development.

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