Advancing the insurance sector through brand and business performance.

Building a leading insurance brand takes more than a quirky ad campaign and low commodity pricing.
We leverage deep expertise across insuretech and the insurance sector to create memorable brands that drive performance, align employee value proposition, entice consumers and stand apart from the competition.
Transforming the insurance sector from laggard to leader.
We’ve collaborated with innovative insurers and insuretech players over the years. In this article we share some of our accumulated knowledge on how we’ve advanced the brand and business objectives of stand-out leaders in the sector.

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Reinvigorating a growing multiline carrier expanding throughout the northeast.
BrandCulture focused on Plymouth Rock’s uniquely close human connection with insureds. We developed agent and policyholder messaging, a refreshed identity and an ad marketing campaign that demonstrated the organization is truly customer-first from initial contact through final claim resolution.

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Clarifying an insuretech’s value proposition around simplicity.
Hi Marley is a new technology platform that supports AI-based text conversations in the insurance space. We helped the company create a new messaging strategy, identity system and sales presentation to accentuate Hi Marley’s inherent simplicity and friendliness.

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Reasserting an insuretech
innovator from brand development
to go-to-market roll-out.
Decision Research Corporation (DRC) has more than a half a century of innovation in the insurance technology space. BrandCulture helped create a performance platform with an updated messaging strategy, identity, website and digital marketing strategy to enable the company to triple in size.
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Brand Strategy and Design for Intygral
Re-positioning with a new name, logo and visual language that extended across a new website, collateral and go-to-market system.
Brand Strategy and Design
Employee and Customer Experience for The Doctor’s Company
The Doctor’s Company
Optimizing and organizational culture structure to integrate new employees and help advance understanding of the brand.
Employee and Customer Experience
Employee and Customer Experience for Media Alpha
Media Alpha
Creating a new messaging strategy, identity and website to further engage and enhance its customer base of industry leaders like Geico, Progressive and others.
Employee and Customer Experience
Employee and Customer Experience for Explorer
Defining a channel marketing strategy to unite employees, partners and purchase influencers to drive performance and increased premium growth
Employee and Customer Experience


Decision Research Corporation (DRC)

BrandCulture revitalized our branding and marketing to help people understand our complete commitment to customer success beyond the technical performance of our InsureTech platform. They also worked to refine and capture the core values of our company culture and the Hawaiian influence, rediscovering our identity of who we are. Our company tripled in size during our work together and I thank the BrandCulture team for being an essential partner in our growth.

Karen Yamamoto


Plymouth Rock Assurance

I have a 15+ -year history with BrandCulture and know they don’t think about branding in a vacuum but instead about how it supports and advances business results. They invest the time to understand the organizational culture, to help align it with performance and growth objectives, developing thoughtful strategy and versatile design that unlocks potential from within the unique dynamics of each company. They've also accelerated my go-to-market programs supporting the agency channel, enhanced by their in-house, real-world experience operating independent insurance agencies.

Mary Boyd

President and CEO

Insurance is in Our DNA

Our founders have both been a part of the insurance sector for decades including multi- and speciality-line agency ownership. This experience across the business of insurance has given us the unparalleled foundation to support classic insurance carriers, brokers, insuretechs and other stakeholders

We know insurance.
We know brand.
We know organizational

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