Building an insurance brand takes more than entertaining ads and commodity pricing.
For the "big four" insurers, billions in advertising and quirky mascots are sufficient. Everyone else needs an more cost efficient and effective edge.
Reinvigorating a growing multiline carrier expanding throughout the northeast.
BrandCulture focused on Plymouth Rock’s uniquely close human connection with insureds. We developed agent and policyholder messaging, a refreshed identity and an ad marketing campaign that demonstrated the organization is truly customer-first from initial contact through final claim resolution.
Clarifying an insuretech’s value proposition around simplicity.
Hi Marley is a new technology platform that supports AI-based text conversations in the insurance space. We helped the company create a new messaging strategy, identity system and sales presentation to accentuate Hi Marley’s inherent simplicity and friendliness.
Decision Research Corporation (DRC) has more than a half a century of innovation in the insurance technology space. BrandCulture helped create a performance platform with an updated messaging strategy, identity, website and digital marketing strategy to enable the company to triple in size.
