All things brand.
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At BrandCulture, we don't stand on ceremony, celebrate conventional wisdom or honor sacred cows. Peruse cheers and jeers for the best, worst, oldest and very latest branding theory and practice...all with the assurance that every post here has passed our "Branding. Not Bull" promise. Won't you please join us?

Apple Realizes the World is Becoming Flat

At yesterday’s Apple Worldwide Developers Conference, the company unveiled laptops with longer-lasting batteries, high-powered desktops that look like sleek rubbish bins and evidence that the era of light flares and drop shadows may be mercifully coming to an end. Apple didn’t invent skeuomorphism but boy did they ever embrace it. Here’s a typical iOS 6 […]

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Launching a New Product, Service or Technology Brand

Launching a New Product, Service or Technology Successfully Takes More Than a Brilliant Name and a Beautiful Logo. Launching a new product, service or technology is hard work. Done right, it’s one of the most exciting and rewarding milestones in business. This document is a guide to get you started. That said, the launch (at the […]

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This Just In: Content Marketing Requires…Content

It’s the future of lead generation and sales. It’s the solution to all your funnel woes. It’s content marketing and if the marketing automation companies are to be believed, it just might cure cancer. That’s all well and good, but it’s important to remember that doing content marketing right is hard, hard work. Over the […]

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