At BrandCulture, we don't stand on ceremony, celebrate conventional wisdom or honor sacred cows. Peruse cheers and jeers for the best, worst, oldest and very latest branding theory and practice...all with the assurance that every post here has passed our "Branding. Not Bull" promise. Won't you please join us?
Unless you’ve been living under a rock for the last 24 hours, you know that Conan is now on LinkedIn. And if you’re a practitioner or a student of marketing, you can see that an amazing natural experiment in branding just got started. Up until now, LinkedIn has been a serious business brand, catering to […]
Read the Article
The last few years have seen an explosion of long, scrolling home pages. You know the kind we mean: Nike (their betterworld site). Hubspot. Even the Milwaukee PD. Not only can they look cool, they often make it more likely that a visitor will see more of your site. A scroll requires far less commitment than […]
Read the Article
Signs of Growth With domestic demand in Spain projected to remain low for the foreseeable future, exporting to the United States is an attractive opportunity for any Spanish business. American purchases of foreign goods and services are up over 50% in the last 4 years, and new free trade agreements that promise to further liberalize […]
Read the Article
Last week, United Airlines (UAL) resurrected the beloved tag line “Fly the Friendly Skies” with literal fanfare in a spot simulating actor/performers playing “Rhapsody in Blue” on board a United aircraft. Of course we don’t know the last time the art director of this commercial flew with us in steerage, but the idea of anyone […]
Read the Article
As the pace of business continues to accelerate, having the right marketing leader in place—one who understands how to leverage the strategic potential of the new tactics at their disposal—confers distinct advantages. The advent of new technologies and techniques for generating, tracking, nurturing and closing leads has precipitated dramatic changes across all global marketing functions. […]
Read the Article
Apple has pundits up in arms with its pricing on the new iPhone 5C. Most were expecting a significant price drop that would put an iPhone within the reach of consumers in emerging markets—the fastest growing segment of mobile phone buyers. That didn’t happen, the contract-free 5c starts at $549 in the US, and the […]
Read the Article
Yahoo’s new wordmark has been out for a few days now, and it’s been widely panned by branding pros and laypersons alike. Is the logo any good? We have an opinion, but there’s a more fundamental question that merits discussion, and that other brands embarking on a potential logo redesign should answer first. Why did […]
Read the Article
In September 2012, Tourism Ireland began a year-long campaign to increase visits called The Gathering. The objective of the campaign is simple: to attract more tourists to Ireland – particularly from North America. The strategy is clear: to appeal to potential visitors who have some family connection to Ireland, no matter how remote. The results: they […]
Read the Article
No corporate web presence would be complete without a section devoted to Corporate Social Responsibility (CSR). The world, of course, has no shortage of challenges. Happily, there are corporate eleemosynary outlets of almost infinite variety ranging from the currently fashionable like sustainability to the consistently intractable like disease and poverty. Often CSR simply involves giving […]
Read the Article
Yesterday Nokia launched the Lumia 1020, a phone that features a 41-megapixel camera and that is rivaled only by Nigel Tufnel’s famed amps—the ones that go up to 11. But it’s the news about apps that’s exponentially more important. (click here to see more photos and click through to larger versions) And the number 41,000,000 certainly made […]
Read the ArticleReady to talk about how your brand and your culture can do more for your business?
Let's talk
