All things brand.
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At BrandCulture, we don't stand on ceremony, celebrate conventional wisdom or honor sacred cows. Peruse cheers and jeers for the best, worst, oldest and very latest branding theory and practice...all with the assurance that every post here has passed our "Branding. Not Bull" promise. Won't you please join us?

Launching a New Product, Service or Technology Brand

Launching a New Product, Service or Technology Successfully Takes More Than a Brilliant Name and a Beautiful Logo. Launching a new product, service or technology is hard work. Done right, it’s one of the most exciting and rewarding milestones in business. This document is a guide to get you started. That said, the launch (at […]

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This Just In: Content Marketing Requires…Content

It’s the future of lead generation and sales. It’s the solution to all your funnel woes. It’s content marketing and if the marketing automation companies are to be believed, it just might cure cancer. That’s all well and good, but it’s important to remember that doing content marketing right is hard, hard work. Over the […]

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Branding a Blatantly Bad Deal: Dollar Loan Center

When we set fingers to keyboard to excoriate First PREMIER Bank Platinum Mastercard for exorbitant fees and a 79.9% APR, we hoped it represented a low watermark for awful consumer credit offers. Unfortunately, we discovered a new ignominious winner: a 196.96% APR from Dollar Loan Center and <a title="Dollar Loan Center" href="http://www.don

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