At BrandCulture, we don't stand on ceremony, celebrate conventional wisdom or honor sacred cows. Peruse cheers and jeers for the best, worst, oldest and very latest branding theory and practice...all with the assurance that every post here has passed our "Branding. Not Bull" promise. Won't you please join us?
If you haven’t been living under a rock for the past few weeks, then you’ve likely witnessed the undeniable momentum and reach of the ice bucket challenge via your social media network. Benefiting ALS, the challenge calls on participants to dump ice water over their heads, call on others to do the same and donate […]
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Remember that DHL ad making the rounds a few weeks ago? It went viral instantly, and getting your competitors to advertise for you is inarguably awesome. Sadly, the piece was quickly revealed as a fake. But that’s not what was wrong with it – the problem with the ‘ad’ was its strategy. The spot’s message […]
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Catalyzing C-Suite Performance and Collaboration Business performance is driven by the performance of business leaders, and BrandCulture helps executive teams and individuals reach their full potential. Working in partnership with Decision Dynamics, a leadership consultancy with decades of experience advising enterprise clients all over the globe, BrandCulture’s leadership assessment and development services help executives create […]
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On recent holiday travels abroad, we caught a superb Toyota ad: It’s a great spot, used in Australia several years ago, but what caught our eye was the tagline at the end: Built for a better world. Ever vigilant to branding quandaries whenever they cross our path, even copious amounts of ham, turkey, mushy peas […]
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Our friends at Sales Force Europe have posted a link to BrandCulture’s Insight, “The Five Marketing Mistakes that Every Exporter to the United States Must Avoid,” in the Market News section of their website. Sales Force Europe is an international organization of sales and marketing professionals focused on helping high-tech companies launch, develop […]
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Content Marketing Starts with Great Content. Here’s How to Create It Identifying prospective customers, capturing their attention, fending off competitors and closing sales is difficult work. Smart companies everywhere are turning to content marketing to help them drive, nurture and convert leads more effectively. Also known as inbound marketing, it’s based on the premise that, […]
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We at BrandCulture are always thinking about brands, brand extensions, brand partnerships, parent brands, sub-brands… you get the picture. You’d think we’d have seen it all by now, but there are still some brands that stop us in our tracks. Here’s one that caught our eye the other day while shopping at our local grocery […]
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For the last five years, you haven’t been able to go two clicks on the internet without seeing an article, an ad or some other kind of announcement about cloud computing. Typically, the message has been all about the advantages of letting someone else handle the hardware, software and even applications. But many organizations—particularly in […]
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Unless you’ve been living under a rock for the last 24 hours, you know that Conan is now on LinkedIn. And if you’re a practitioner or a student of marketing, you can see that an amazing natural experiment in branding just got started. Up until now, LinkedIn has been a serious business brand, catering to […]
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The last few years have seen an explosion of long, scrolling home pages. You know the kind we mean: Nike (their betterworld site). Hubspot. Even the Milwaukee PD. Not only can they look cool, they often make it more likely that a visitor will see more of your site. A scroll requires far less commitment than […]
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