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At BrandCulture, we don't stand on ceremony, celebrate conventional wisdom or honor sacred cows. Peruse cheers and jeers for the best, worst, oldest and very latest branding theory and practice...all with the assurance that every post here has passed our "Branding. Not Bull" promise. Won't you please join us?

Shared Purpose – Uniting Brand and Culture to Drive Business Performance

Expanding the Concept of Value For too long, the “business-as-usual” approach to generating revenue and achieving growth has disengaged customers and employees, bred mistrust and damaged reputations by substituting relentless pursuit of profits for vision and frequently foregoing mission entirely. Business literature and practices favoring “efficiency” typically address only a particular business need, such as […]

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Calling B.S. Part 4: Storytelling

Once upon a time, people worked in a wide variety of noble occupations. Recently, however, lots of folks across all different sorts of professions have come to insist their work as fiduciaries, architects, roller coaster designers, contractors, doctors and marketers can be subsumed under a single meta-description: “storyteller.” Under this banner, architects are storytellers who simply […]

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