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Yesterday, Apple cut its revenue forecast for the first time in 15 years on the heels of slower sales in China. Today the company lost over 10% of its value. In one trading day. Not so very long ago, Apple had the best selling smartphone in China. Today it is a distant fifth. What phones […]
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Every year not long before the turn of the calendar, the BrandCulture team pauses to evaluate and reflect on the work we’ve been doing with our clients over the past year. This provides an easy segue into an even more important imperative: how do we anticipate our clients’ needs for the coming year? We’ve compiled […]
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Effective collaboration across siloed departments is a goal as ubiquitous as it is elusive. Engineering and Marketing. Marketing and sales. Product Development and Customer Service. Yet many companies don’t even consider the potential for common ground between Marketing and Human Resources. Perhaps this lacuna arises because Marketing focuses on external audiences versus the internal focus […]
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It’s no secret that the physical environment of an office has a profound impact on the way people work. When we think of “bad” environments, visions of gray, bland cubicles and fluorescent lights immediately jump to the forefront of what companies need to avoid. But ripping out cubicles alone doesn’t solve the problem. Open spaces […]
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The definition of “career” continues to morph and evolve in the unpredictable and ever-changing business world of today. Organizations must embrace agility, innovation and speed or risk extinction. One emerging practice leading to sustainable competitive advantage puts Employee Experience (EX) at the center. As businesses have moved from a product focus to a customer focus […]
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Workplaces have never been more diverse. This heterogeneity brings a welcome and necessary diversity of skills, perspectives and dispositions that defy groupthink and yield more resilient results. But diversity can create friction. Yankees vs. Red Socks fans. Extroverts vs. Introverts. EDM vs. Country music. Baby Boomers vs. Millennials. Android vs. iPhone. Blue, Red and Purple […]
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The foundation of building company culture begins with communication. Not one way communications from the company to the employees, but a two-way flow of information and ideas. Communications set expectations and memorialize shared goals. They lay the foundation to resolve problems and announce strategies, actions and achievements. The voice of a company comes alive in […]
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The way an employee feels at work defines what kind of employee they will be. A good work environment helps people feel collaborative, open and receptive — not to mention just plain happier. And a fulfilled employee will want to share this mindset and spread the good word to customers, family, friends and like-minded potential […]
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Leadership is perhaps the most enigmatic and eclectic piece of the Culture Framework. There is no direct or charted path to leadership, no one style of leadership that paves the path to success and there is no way of definitively identifying the future traits of an employee. The hallmarks of a leader’s style are rarely […]
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Any company’s structure, systems and process were likely built with market needs in mind, more than anything else. And while they are obviously important factors to consider, these decisions greatly affect your people and how they interact and engage with each other, leadership and the brand as a whole. Whether you believe a hierarchical or […]
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