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Signs of Growth With domestic demand in Spain projected to remain low for the foreseeable future, exporting to the United States is an attractive opportunity for any Spanish business. American purchases of foreign goods and services are up over 50% in the last 4 years, and new free trade agreements that promise to further liberalize […]
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Last week, United Airlines (UAL) resurrected the beloved tag line “Fly the Friendly Skies” with literal fanfare in a spot simulating actor/performers playing “Rhapsody in Blue” on board a United aircraft. Of course we don’t know the last time the art director of this commercial flew with us in steerage, but the idea of anyone […]
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As the pace of business continues to accelerate, having the right marketing leader in place—one who understands how to leverage the strategic potential of the new tactics at their disposal—confers distinct advantages. The advent of new technologies and techniques for generating, tracking, nurturing and closing leads has precipitated dramatic changes across all global marketing functions. […]
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Apple has pundits up in arms with its pricing on the new iPhone 5C. Most were expecting a significant price drop that would put an iPhone within the reach of consumers in emerging markets—the fastest growing segment of mobile phone buyers. That didn’t happen, the contract-free 5c starts at $549 in the US, and the […]
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Yahoo’s new wordmark has been out for a few days now, and it’s been widely panned by branding pros and laypersons alike. Is the logo any good? We have an opinion, but there’s a more fundamental question that merits discussion, and that other brands embarking on a potential logo redesign should answer first. Why did […]
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In September 2012, Tourism Ireland began a year-long campaign to increase visits called The Gathering. The objective of the campaign is simple: to attract more tourists to Ireland – particularly from North America. The strategy is clear: to appeal to potential visitors who have some family connection to Ireland, no matter how remote. The results: they […]
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No corporate web presence would be complete without a section devoted to Corporate Social Responsibility (CSR). The world, of course, has no shortage of challenges. Happily, there are corporate eleemosynary outlets of almost infinite variety ranging from the currently fashionable like sustainability to the consistently intractable like disease and poverty. Often CSR simply involves giving […]
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Yesterday Nokia launched the Lumia 1020, a phone that features a 41-megapixel camera and that is rivaled only by Nigel Tufnel’s famed amps—the ones that go up to 11. But it’s the news about apps that’s exponentially more important. Okay, let’s start with the pictures, which are quite impressive: (click here to see more photos and click […]
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At yesterday’s Apple Worldwide Developers Conference, the company unveiled laptops with longer-lasting batteries, high-powered desktops that look like sleek rubbish bins and evidence that the era of light flares and drop shadows may be mercifully coming to an end. Apple didn’t invent skeuomorphism but boy did they ever embrace it. Here’s a typical iOS 6 […]
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Working with clients across a variety of industries, we’re increasingly seeing cloud computing’s economic benefits as the primary factor leading to its consideration and adoption. Yes, other advantages can be compelling, but so far it’s the dollar signs that push organizations to get past their initial objections. Low price is an easy benefit for cloud […]
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