At BrandCulture, we don't stand on ceremony, celebrate conventional wisdom or honor sacred cows. Peruse cheers and jeers for the best, worst, oldest and very latest branding theory and practice...all with the assurance that every post here has passed our "Branding. Not Bull" promise. Won't you please join us?
Mobile World Congress Los Angeles just wrapped up a jam-packed week. It’s always a whirlwind of activity at MWC, with a full slate of client meetings, presentations, product launches, exciting companies coming up the ranks and the general feeling that we have a front-row seat to what’s new and next in tech innovation. Newly-christened this […]
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Remote working is now an established cultural phenomenon. From a societal and organizational point of view, a successful remote working policy must be a cultural imperative at an organization, with an intentionality behind it that strives to mitigate factors that weaken remote-worker success, such as poor communication, a sense of detachment from the organization, inadequate […]
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On May 7th and 8th, BrandCulture enjoyed joining the Georgia Technology Institute Smart Cities Dialogue held in Atlanta, GA. Hosts Debra Lam, Joseph Bankoff and Claire Angelle convened an exceptional and diverse group of government, industry and academic leaders for a series of insightful discussions centered on developing smarter communities that think critically about urban […]
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Like it or not, humans are hardwired to draw conclusions from first impressions. How fast? Try 100 milliseconds—a tenth of one second. In personal and professional settings throughout the day, every day, people you meet for the first time are drawing conclusions about you—fairly or unfairly—in the blink of an eye. No wonder some rank […]
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The Hannover Messe conference in Germany is the world’s premier event dedicated to industrial products and services. Think Siemens and its transportation systems, larger-than-life robots, machines that make machines and industrial internet platforms. Some quick facts: the annual 5-day event is held in Hannover, Germany, with over 215,000 visitors and 6,000 exhibitors. Filling nearly 30 […]
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Success Requires Innovation Success in business requires finding ways to do something new, better, faster or more efficiently than others. Success requires innovation. But it’s a catch-22: as success drives growth, the startup culture that provides such fertile ground for new ideas begins to adopt the rigid structures and processes that help larger organizations manage […]
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Branding is of course far more than applying a badge or emblem on an organization. As we assert in our Shared Purpose perspective, the overall goal is at once simple and ambitious: to “engage employees and drive customer preference.” Your brand ultimately represents both the vision and the strategic position that you seek to convey […]
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As we wrote at the end of February, each year we ensure to attend certain international conferences and events with the intention of staying on top of changes in the market, seeing what organizations are doing with their branding and meeting up with current and potential clients and partners. Among our most important trend-watching events […]
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The digital transformation revolution has left few organizations untouched. The vague term is interpreted differently depending on to whom you’re talking, but a general consensus leads us to a definition of the integration of digital technologies into the everyday mechanics of how organizations operate, supplanting previously manual processes. A basic example is transitioning financial transactions […]
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The Work Rebooted conference currently underway in San Francisco aims to examine the future of the workplace (did you know that the future of work is not in the future, but The Future is Now?). BrandCulture led an interactive workshop and immersive Design Thinking session to challenge preconceptions about employee experience and innovate new ways […]
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