At BrandCulture, we don't stand on ceremony, celebrate conventional wisdom or honor sacred cows. Peruse cheers and jeers for the best, worst, oldest and very latest branding theory and practice...all with the assurance that every post here has passed our "Branding. Not Bull" promise. Won't you please join us?
As responsible citizens, we are big fans of the 2016 US Presidential race. From the logos to the messaging, to watching each campaign’s brand develop, compete and sometimes explode, it’s all very exciting. So naturally we were among the 15 million that tuned into the biggest event of the campaign yet, the first Republican debate. […]
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Once upon a time, people worked in a wide variety of noble occupations. Recently, however, lots of folks across all different sorts of professions have come to insist their work as fiduciaries, architects, roller coaster designers, contractors, doctors and marketers can be subsumed under a single meta-description: “storyteller.” Under this banner, architects are storytellers who simply […]
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Despite the recent popularity of the “dad bod,” every hot new trend officially ends when dad, mom, Uncle Joe, the grandparents and the dorky neighbors down the street join the fun. Just ask Facebook. With “design thinking,” however, practically anyone with a sticky business conundrum now waxes rhapsodic on the method’s purported magical properties to overcome every operational challenge. Even […]
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Who wants to be innovative? Evidently everybody. But parroting the word “innovation” is quite different than actually innovating. Just as every parent wants to think his or her progeny is above average, not everyone can live in Lake Wobegon. Despite the consistent claim of innovation, the spectrum of innovation of course varies across companies—and that’s […]
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Back in 2008, we wrote with some alarm about how the assertion of “authenticity” had taken firm root in the lexicon of branding. Over the ensuing seven years, the word has enjoyed the reproductive fecundity of the Oryctolagus cuniculus. There are now, by our rough estimate 184,597,433,860 references to authenticity used to brand products and services. […]
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BrandCulture’s Unconventional Thoughts on the Conventional Wisdom We don’t stand on ceremony, celebrate conventional wisdom or honor sacred cows. We go at them head on. If you’ve ever heard a bit of branding lingo and thought, “hey, that sounds like BS,” this series is for you. We’re here to clear away the BS in order to […]
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It is not exactly the Superbowl. It’s bigger. One of the most anticipated sporting events of the decade occurs May 2nd. Floyd Mayweather versus Manny Pacquiao. Ring side tickets on StubHub for $351,005.25 a pop. In fact, this fight is so universal in its appeal that Sen. Harry Reid looked into buying his notably pugilistic […]
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Understanding the Importance of Public Relations In the past, running a successful public relations campaign largely consisted of sending media kits, distributing press releases and conducting by-phone or by-mail media outreach. While still important components of public relations, today’s digital world demands new creative strategies. The online and digital platforms that now dominate have shifted […]
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New York’s first Denny’s opened last month, and the menu features a $300 breakfast that includes a bottle of Dom Perignon. Unthinkable for a chain that bills itself as a “value brand”? Not in lower Manhattan – within a week the restaurant had gone through a case of bubbly. Is this the beginning of a […]
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CVS Caremark, the owner of CVS pharmacies, has just changed its name, and while only one word has changed we think it could signal a profound transformation for the business. The new name is…wait for it…CVS Health.Fifty Shades Darker 2017 film downlod replaces Here’s why we think this subtle one-word change is something big: […]
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