At BrandCulture, we don't stand on ceremony, celebrate conventional wisdom or honor sacred cows. Peruse cheers and jeers for the best, worst, oldest and very latest branding theory and practice...all with the assurance that every post here has passed our "Branding. Not Bull" promise. Won't you please join us?
The Hannover Messe conference in Germany is the world’s premier event dedicated to industrial products and services. Think Siemens and its transportation systems, larger-than-life robots, machines that make machines and industrial internet platforms. Some quick facts: the annual 5-day event is held in Hannover, Germany, with over 215,000 visitors and 6,000 exhibitors. Filling nearly 30 […]
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Success Requires Innovation Success in business requires finding ways to do something new, better, faster or more efficiently than others. Success requires innovation. But it’s a catch-22: as success drives growth, the startup culture that provides such fertile ground for new ideas begins to adopt the rigid structures and processes that help larger organizations manage […]
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Branding is of course far more than applying a badge or emblem on an organization. As we assert in our Shared Purpose perspective, the overall goal is at once simple and ambitious: to “engage employees and drive customer preference.” Your brand ultimately represents both the vision and the strategic position that you seek to convey […]
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As we wrote at the end of February, each year we ensure to attend certain international conferences and events with the intention of staying on top of changes in the market, seeing what organizations are doing with their branding and meeting up with current and potential clients and partners. Among our most important trend-watching events […]
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The digital transformation revolution has left few organizations untouched. The vague term is interpreted differently depending on to whom you’re talking, but a general consensus leads us to a definition of the integration of digital technologies into the everyday mechanics of how organizations operate, supplanting previously manual processes. A basic example is transitioning financial transactions […]
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The Work Rebooted conference currently underway in San Francisco aims to examine the future of the workplace (did you know that the future of work is not in the future, but The Future is Now?). BrandCulture led an interactive workshop and immersive Design Thinking session to challenge preconceptions about employee experience and innovate new ways […]
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Each year BrandCulture makes a point of attending select conferences and events. We choose our “can’t miss” venues for a number of different reasons, but overall we want to check out innovations in branding and company expression, stay abreast of emerging developments and push ahead of evolutions in the market — and also meet with […]
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During recent conversations with Chinese device providers, we noted three common issues facing the companies, as well as the strategies they are employing to overcome them. Security, Perceived Quality and Awareness 1. Security In 2018, governments across the globe fretted about the possibility of Chinese device companies building in back-door access to their network systems […]
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A demo is different than a standard presentation or meeting. It’s better. A demo offers the opportunity to incorporate visual, auditory, tactile and other sensory cues that engage an audience with built-in interest while showcasing the totality of your company’s capabilities. For most organizations, the chance to meet with a potential or current client in […]
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With all of the hoopla surrounding Apple’s revenue warning last week that the company attributed to slowing sales in China, some may miss an even bigger clash of the titans brewing than Apple vs. Huawei—AliBaba vs. Amazon. AliBaba isn’t a household name in the United States and Europe, but it will be soon. With almost 700 […]
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