At BrandCulture, we don't stand on ceremony, celebrate conventional wisdom or honor sacred cows. Peruse cheers and jeers for the best, worst, oldest and very latest branding theory and practice...all with the assurance that every post here has passed our "Branding. Not Bull" promise. Won't you please join us?
Among the many shocks and adjustments of Covid has been the near-total virtualization of the office workplace and the subsequent shift to full-time working from home (WFH). At first, the initial transition focused more on mechanics — how does Zoom work, where’s the best location to set up a desk, how to minimize distractions and […]
Read the Article
The recent Black Lives Matter movement has reignited conversation about historic statues and other symbols across the United States. The passion sparked when discussing statues of leaders who perpetuated racism and colonialism demonstrate how significant and powerful symbols can be. They represent the stories we decide to tell and become an extension of the community. […]
Read the Article
Navigating both a global pandemic and the upheaval related to issues of racial and social justice has put businesses deep into uncharted territory. As corporations attempt to address these complicated subjects, they must keep in mind that as companies they are reflections of a broader society, and must manage both their internal cultures and the […]
Read the Article
The Black Lives Matter protests are the most recent example of a public asking for systematic change. This may have inspired a reckoning to pause and reflect on how your organization’s culture and actions can improve. Inevitably, brands will find something to say, offering support or sympathy, and promises and progress. But customers are becoming […]
Read the Article
Customarily when we think about cities we imagine concrete structures and pavement, hard spaces, crowds and congestion. But when we experience a city, something else happens — a city becomes imbued not only with its physical characteristics, but with humanity. This especially happens when we experience a city that is made up of “places.” We […]
Read the Article
After a period of gloom that few could have predicted, and more Zoom than most of us could have imagined, the world is reopening with some semblance of normalcy – and a significant sense of abnormalcy. The shock of restricting commerce and shutting down entire sectors of the economy means organizations everywhere need to refocus […]
Read the Article
Transitioning previously face-to-face events to a virtual format is a tricky proposition. What works well in person may not pan out as planned online, with low audience engagement, missed networking opportunities and frustration on the part of organizers and audience all negatively impacting virtual events. We believe there are several concrete steps organizers can take […]
Read the Article
Building Modern Atlanta in the Aftermath It’s absolutely vital right now that organizations plan for the post-Covid world, communicating with their networks and anticipating client needs in order to be the version of themselves the moment demands. The city of Atlanta faced a crisis recovery after the civil war, and beyond imagining the city it […]
Read the Article
Engaging in Troubling Times “We’re in this together.” It’s just what you say in times like this when it’s easy to feel stranded and out to sea. There’s nothing like a shared experience, especially a shared hardship, to build customer loyalty – as long as your customers truly feel like you’re sharing. In 1981, Whole […]
Read the Article
Adapting as Reality Changes Its Spots The “New Normal” is a phrase with which we’ve become all too familiar, with everyone guessing what post-Covid consumer behavior will look like and tailoring their responses accordingly. In 1973 oil prices spiked and gas shortages had drivers stopped in their tracks, leaving the global auto industry guessing about […]
Read the ArticleReady to talk about how your brand and your culture can do more for your business?
Let's talk
