At BrandCulture, we don't stand on ceremony, celebrate conventional wisdom or honor sacred cows. Peruse cheers and jeers for the best, worst, oldest and very latest branding theory and practice...all with the assurance that every post here has passed our "Branding. Not Bull" promise. Won't you please join us?
The way an employee feels at work defines what kind of employee they will be. A good work environment helps people feel collaborative, open and receptive — not to mention just plain happier. And a fulfilled employee will want to share this mindset and spread the good word to customers, family, friends and like-minded potential […]
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Leadership is perhaps the most enigmatic and eclectic piece of the Culture Framework. There is no direct or charted path to leadership, no one style of leadership that paves the path to success and there is no way of definitively identifying the future traits of an employee. The hallmarks of a leader’s style are rarely […]
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Any company’s structure, systems and process were likely built with market needs in mind, more than anything else. And while they are obviously important factors to consider, these decisions greatly affect your people and how they interact and engage with each other, leadership and the brand as a whole. Whether you believe a hierarchical or […]
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Rewards and recognition are the most basic, and truly most human elements of the Culture Framework. People like to be recognized, applauded and rewarded for a job well done. At a base level, formal reward and recognition helps thank employees for what, at times, could seem like a thankless job; on a larger scale it […]
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Symbols act as a visual shorthand to allow external audiences to identify brands. But they are even more important to employees and those with more intimate connections to a brand because they can convey and connote so much more meaning. Symbols represent the reality employees experience in their day-to-day work. Effective symbols in the workplace […]
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As the days of the year grow short on the calendar and thoughts turn to sugarplums and a certain corpulent red-suited benefactor who commutes by sled, ‘tis once again the season for office parties, gift exchanges and corporate social responsibility. Traditions and symbolism tied with the holidays are no longer the exclusive purview of our […]
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A Look inside BrandCulture’s Culture Pilgrimage Exploring the culture of a brand and culture strategy agency may seem a bit like asking, “Who delivers the mailman’s mail?” We dedicate so much time to studying the intricacies of corporate culture and building the brands of organizations with whom we work—how could we have the energy left […]
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Symbols act as a visual shorthand to allow external audiences identify brands. But they are even more important to employees and others with more intimate connections to a brand because they convey and connote so much more meaning. Symbols represent the reality employees experience in their day-to-day work. Effective symbols in the workplace to reflect […]
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Over time brand symbols take on a meaning and come to represent brand equity when brands don’t have the luxury of full explanation or expression. The symbols convey at a glance the totality of the brand to familiar audiences, as well as serve as an invitation to the uninitiated to discover more. Companies like AirBnB, Nike […]
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An athlete looks down to lace up his shoes and a familiar sight instills confidence in his equipment. A ubiquitous curved checkmark now known universally as “The Swoosh” carries multiple layers of meaning. Although each layer might not be known to everyone that wears a Nike product, the values that The Swoosh symbolizes are likely […]
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