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At BrandCulture, we don't stand on ceremony, celebrate conventional wisdom or honor sacred cows. Peruse cheers and jeers for the best, worst, oldest and very latest branding theory and practice...all with the assurance that every post here has passed our "Branding. Not Bull" promise. Won't you please join us?

When Everyone’s in the Desert – Give Shade

In this period of supply shortages and employee turnover, there is a surplus of one thing: uncertainty. Everyone seems willing to offer their solution to the “Great Resignation,” but it’s such an unprecedented phenomenon that historical employee retention theories and data are hard to apply. Something will work eventually – but until then we are […]

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Matthew McConaughey and the Ministry of Culture

It’s pretty common for celebrities to take ownership stakes in sports teams, but few have the opportunity to get involved in the regular operations of their investment. Brooklyn Nets fans will remember that prior to the team moving from New Jersey to Brooklyn, Bruce Ratner, a former minority owner of the team, convinced rapper Jay-Z […]

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Thinking Beyond the Department of “No”

All ethics, compliance and risk management professionals deal with delivering news that recipients don’t want to hear. In cases of clear violations, there’s often no way to soften the blow or equivocate what went awry. But not always. Too many writers with enforcement authority think they need to stick to the facts and only the […]

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The Chief Revenue Officer

Despite their acclaim and notoriety, Chief Revenue Officers (CROs) are only a recent addition to the C-Suite. Charged with aligning and leading a cohesive revenue team that consists of Marketing, Sales and Customer Success members, the CRO remit is to unify silo-ed departments, create frictionless revenue generation and drive a more positive customer experience. The […]

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Say It Like You Mean It – Brand Transparency and Social Accountability

The clothing brand Everlane is well known for its minimalistic approach to fashion but mainly its promise of producing ethically sourced, manufactured and priced apparel. The practice, dubbed “radical transparency,” was trademarked by the brand in 2017, now including the brand’s ethical labor practices and sustainability efforts. The Everlane site breaks down the cost to […]

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