At BrandCulture, we don't stand on ceremony, celebrate conventional wisdom or honor sacred cows. Peruse cheers and jeers for the best, worst, oldest and very latest branding theory and practice...all with the assurance that every post here has passed our "Branding. Not Bull" promise. Won't you please join us?
M&A decisions are based on multiple factors, principally expected financial benefit, operational synergies, the acquisition of a new user or client base, etc. However, companies must take into account the impact on brand, since the outward face of the post-M&A integration can have serious repercussions for both external market perception and internal organizational culture, not […]
Read the Article
Successful brands combine both tangible and intangible qualities to evoke deep associations that engender loyalty among consumers. Among the most important intangible qualities are the people behind the brands and organizations we love most. These creators and keepers of the culture align the organization around the values and behaviors that form the outward brand personification […]
Read the Article
Essential Brand Stewardship During M & A Mergers & Acquisitions (M&A) activity has accelerated for the last several years, supported by an unprecedented economic rebound in the US. M&A activity continues to drive forward new companies and combinations of previously existing ones, necessitating concerted effort to conserve and extend brand value throughout the M&A processes. […]
Read the Article
Just like for their human stewards, the start of a new year (and decade!) provides a propitious promontory for brands to reflect back and evaluate all they’ve accomplished – and envision how they’d want the following year to look. What were some of the biggest achievements this year? What are some of the things we […]
Read the Article
One of the most striking facets of the debacle of WeWork’s failed IPO and its pre-Thanksgiving set of layoffs is how very public the raw news has spread. Of course, people pay attention to a company with such a meteoric rise and there may as well be a bit of schadenfreude watching the implosion of […]
Read the Article
Brands come and go, some as ephemeral and fleeting as a quickly-glimpsed subway ad, others as durable and long-lasting as the classic Coca-Cola logo. What was once the height of fashion can quickly fall to the discount-rack of abandonment. But there are some brands that have an enduring ability to resonate with us, an atemporality […]
Read the Article
The end of a decade inevitably elicits a thoughtful analysis of the previous 10 years. What were the defining cultural phenomena of the decade? What inventions have helped us evolve? How should we view ourselves as a society now? While every decade has its remarkable facets, some decades are characterized by more noteworthy milestones, breakthroughs […]
Read the Article
Each year at the end-of-November governments and private organizations at the vanguard of the smart cities movement convene at the Smart Cities Expo World Congress in Barcelona. For three days last week nearly 25,000 attendees from 143 countries explored innovations not only in the IoT, AI and 5G technologies underpinning smart cities, but also the […]
Read the Article
Mobile World Congress Los Angeles just wrapped up a jam-packed week. It’s always a whirlwind of activity at MWC, with a full slate of client meetings, presentations, product launches, exciting companies coming up the ranks and the general feeling that we have a front-row seat to what’s new and next in tech innovation. Newly-christened this […]
Read the Article
Remote working is now an established cultural phenomenon. From a societal and organizational point of view, a successful remote working policy must be a cultural imperative at an organization, with an intentionality behind it that strives to mitigate factors that weaken remote-worker success, such as poor communication, a sense of detachment from the organization, inadequate […]
Read the ArticleReady to talk about how your brand and your culture can do more for your business?
Let's talk
