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At BrandCulture, we don't stand on ceremony, celebrate conventional wisdom or honor sacred cows. Peruse cheers and jeers for the best, worst, oldest and very latest branding theory and practice...all with the assurance that every post here has passed our "Branding. Not Bull" promise. Won't you please join us?

Calling B.S. Part 5: Purpose

Browse a bookstore (there are still a few yet extant) or surf Amazon and you might come to the conclusion that “purpose” is the both most important concept in the 21st century lexicon and that the finding of the same is the paramount objective for work and life. From books like The Purpose Driven Life to […]

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Shared Purpose – Uniting Brand and Culture to Drive Business Performance

Expanding the Concept of Value For too long, the “business-as-usual” approach to generating revenue and achieving growth has disengaged customers and employees, bred mistrust and damaged reputations by substituting relentless pursuit of profits for vision and frequently foregoing mission entirely. Business literature and practices favoring “efficiency” typically address only a particular business need, such as […]

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