Positioning your Brand on its History May Be the Key to its Future
In these modern times, there’s still a kitchen item you can give a woman as a present that counts as a real gift, rather than a gender stereotyping offense. I found out the hard way at Christmas ’06 that it’s not an immersion blender. No, it’s the KitchenAid stand mixer – a product whose throwback design and positioning hit a number of consumer sweet spots and command a serious price premium at retail.
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