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At BrandCulture, we don't stand on ceremony, celebrate conventional wisdom or honor sacred cows. Peruse cheers and jeers for the best, worst, oldest and very latest branding theory and practice...all with the assurance that every post here has passed our "Branding. Not Bull" promise. Won't you please join us?

Corporate Culture: Truth vs. B.S.

I just read an interview with Samuel Culbert—a professor at UCLA’s Anderson School of Management and the author of Beyond Bullsh*t—arguing that how people talk to each other at work affects the success of their businesses. Culbert asserts that “bulls—t has become the etiquette of choice in office life,” and that it can undermine a workplace because “it makes people feel beaten up, deceived—even dirty.” He defines “bulls

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Branding is Much More than Self-Promotion

A recent study reports that the average North American adult’s attention span for print ads is 1.8 seconds. One-point-eight seconds! That’s less time than it’s taken you to read these three sentences! Now you won’t find this study in a medical journal, as it was a qualitative research effort undertaken and guesstimated by yours truly, but marketing experts do agree that consumers have less patience for and more skepticism toward traditional advertising than ever before. So why are some companies

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