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At BrandCulture, we don't stand on ceremony, celebrate conventional wisdom or honor sacred cows. Peruse cheers and jeers for the best, worst, oldest and very latest branding theory and practice...all with the assurance that every post here has passed our "Branding. Not Bull" promise. Won't you please join us?

Hannover Messe – Branding at the World’s Largest Industrial Conference

The  Hannover Messe conference in Germany is the world’s premier event dedicated to industrial products and services. Think Siemens and its transportation systems, larger-than-life robots, machines that make machines and industrial internet platforms. Some quick facts: the annual 5-day event is held in Hannover, Germany, with over 215,000 visitors and 6,000 exhibitors. Filling nearly 30 […]

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Building and Sustaining A Culture of Innovation

Success Requires Innovation Success in business requires finding ways to do something new, better, faster or more efficiently than others. Success requires innovation. But it’s a catch-22: as success drives growth, the startup culture that provides such fertile ground for new ideas begins to adopt the rigid structures and processes that help larger organizations manage […]

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Why Your Brand Must Drive Innovation

Branding is of course far more than applying a badge or emblem on an organization. As we assert in our Shared Purpose perspective, the overall goal is at once simple and ambitious: to “engage employees and drive customer preference.” Your brand ultimately represents both the vision and the strategic position that you seek to convey […]

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What’s the Digital Culture of Your Organization?

The digital transformation revolution has left few organizations untouched. The vague term is interpreted differently depending on to whom you’re talking, but a general consensus leads us to a definition of the integration of digital technologies into the everyday mechanics of how organizations operate, supplanting previously manual processes. A basic example is transitioning financial transactions […]

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