Iberian Banking Brands get Bold

FacebookLinkedInTwitter

In the wake (the throes?) of the Spanish banking crisis, consolidation has yielded a set of several major new players. For the sake of their depositors, we hope they’re taking fewer risks with their assets than they are with their color palettes. Unnim is one of three fairly new Spanish banking brands that has caught our eye. Unnim was created in July 2010 by the merger of Caixa Manlleu, Caixa Sabadell and Caixa Terrassa. (Caixa is Catalan for Caja, which is more or less Spanish for credit union). Here are those three logos, so you can see how far Unnim has come.

Image result for unnim logo
Unnim isn’t exactly a Catalan word, but it’s immediately recognizable as meaning “Let’s Unite.” An innocuous enough name, but the multi-layered, multicolored, semi-transparent, off-axis, u-shaped amoeba that adorns the wordmark isn’t your usual bank logo bug, and we like it. Next up, Catalunya Caixa, also launched in July of last year:


Catalunya Caixa is made up of Caixa Catalunya, Caixa Tarragona and Caixa Manresa. Again, the constituent parts’ logos below.

Image result for caja madridOkay, so maybe in this case Bankia have actually reined it in a notch from the Bancaja… well, we’re not sure what to call it. Bankia’s brown and lime green color palette is, again, a departure from the traditional dark blue and power red that dominate the world of finance. The Bankia name is safe enough (despite the tempest in a teapot because a Norwegian bank once used the name before being acquired and renamed). The wordmark takes some chances. First, with the heart-shaped B. Memories may be short, but a populace dealing with unemployment of over 20% may be feeling the crisis a little too viscerally for banks to inspire either éros, agápe or storge. Second with the readability – we stumble every time we read this name because of the vertical shared by the n and the k. If it gets people to stop and pay more attention to the name then it’s a good thing. If it’s irritating, it probably sticks in people’s minds and is probably still a good thing in all fora except typography blogs. Let us be clear: neither the designs nor the color palettes nor the names of these three institutions are that far out there. But they are contemporary (Bancaja’s po-mo illustration notwithstanding), and they do recognize that attempting to communicate only stability may not only ring untrue given the events of the last 4 years – as competition heats up to attract retail customers, it may just come up short

Now It’s Your Turn
FacebookLinkedInTwitter
Culture, Trends
Looking Back in Time: the 1920s vs. the 2020s

The end of a decade inevitably elicits a thoughtful analysis of the previous 10 years. What were the defining cultural phenomena of the decade? What inventions have helped us evolve? How should we view ourselves as a society now? While every decade has its remarkable facets, some decades are characterized by more noteworthy milestones, breakthroughs […]

Learn More
Technology Brands
Smart Cities Evolutions – Smart City Expo World Congress Barcelona

Each year at the end-of-November governments and private organizations at the vanguard of the smart cities movement convene at the Smart Cities Expo World Congress in Barcelona. For three days last week nearly 25,000 attendees from 143 countries explored innovations not only in the IoT, AI and 5G technologies underpinning smart cities, but also the […]

Learn More
Technology Brands
Mobile World Congress LA 2019: Full-Throttle 5G, But Huawei a No Show

Mobile World Congress Los Angeles just wrapped up a jam-packed week. It’s always a whirlwind of activity at MWC, with a full slate of client meetings, presentations, product launches, exciting companies coming up the ranks and the general feeling that we have a front-row seat to what’s new and next in tech innovation. Newly-christened this […]

Learn More
Corporate Culture
Remote Working as a Cultural Phenomenon

Remote working is now an established cultural phenomenon. From a societal and organizational point of view, a successful remote working policy must be a cultural imperative at an organization, with an intentionality behind it that strives to mitigate factors that weaken remote-worker success, such as poor communication, a sense of detachment from the organization, inadequate […]

Learn More

Ready to talk about how your brand and culture can do more for your business?

Let's talk
Let's talk