How Are We Supposed to Make Money on the Internet Now?

How Are We Supposed to Make Money on the Internet Now?

FacebookLinkedInTwitter

For most, the release of Apple’s iOS9 was a welcome development. From new ways to multitask to novel ways to befuddle Siri, there is plenty to love in the mobile operating system. Unless, of course, your business happens to rely on mobile advertising. Then iOS9 essentially signaled the ad-pocalypse. For the first time, the new iOS enables programmers to create apps that block ads within the Safari mobile browser.

image.0 copy

The International Business Times was especially alarmist with their headline, Apple iOS 9 Ad Blockers Pose Big Threat To Google, Facebook And Twitter. In other words, the Internet is, apparently, about to be over. Citing Michael Nathanson of MoffitNathanson, author Christopher Zara explains, “Mobile ad blockers could put almost a third of Google’s revenue at risk, compared with 29 percent of Facebook’s revenue and only 14 percent of Twitter’s revenue.”

Ad blocking on the Internet has been around for a long time. But now mighty Apple appears to be tacitly endorsing ad blocking as a legitimate consumer choice. With mobile ads comprising the primary revenue source for many sites and apps, lots of folks are understandably running scared.

King's_carriage_leaving_Longchamps_with_Loubet_and_King_Edward

Innovation is not without casualties. What Henry Ford did to carriage makers Tesla hopes to do to Jiffy Lube. This raises the question of whether advertising is really that great of a business model anyway? What worked for Don Draper on the small screen doesn’t necessarily thrive in cyberspace. If the New York Times couldn’t support its business with advertising and switched to a digital subscription model, should other companies predicate their existence on such a precarious foundation? Rather than bemoan ad blockers, perhaps it’s time to go back to the drawing board and get serious about business strategy. Then again, this 2015 PageFair/Adobe report appears to show about 15% of US Internet users have taken to ad blocking, so reports of ad blocking breaking the Internet may be a bit premature. Scruples aside, if these ad lovers leave their passwords as “123456” and “password,” there’s some real money to be made.

Now It’s Your Turn
FacebookLinkedInTwitter

Corporate Culture, Culture, Employee Engagement, Employer Branding
Leadership Burnout – Keeping Your Lantern Lit

The business world is going through something of a dark wilderness, and coming out the other side will require leaders to be brighter, steadier beacons. But what happens when that motivational fuel starts running low? The discourse about labor has focused largely on looking into the causes of the Great Resignation, and with it an […]

Learn More
Corporate Culture, Employee Engagement, Employer Branding
Grow Your Own – Developing Talent and Upskilling Organizations

At The Herbfarm, a fine dining restaurant located outside of Seattle, the menu includes dishes made with rare Makah Ozette potatoes, exotic herbs and Pellegrini beans, which owner Ron Zimmerman refers to as “among the finest beans on earth.” But you’d need more than the talented staff from The Herbfarm to recreate its menu. The […]

Learn More
Corporate Culture, Employee Engagement, Employer Branding
The Great Rehire – Finding Talent in a Tight Market

One of the harder-to-swallow pills of Great Resignation data is that while record numbers of people are leaving their jobs, the pool of talent available to companies looking to fill vacant roles is tighter than ever. The workers who are quitting aren’t necessarily becoming free agents to be scooped up by the next suitor. They […]

Learn More
Corporate Culture
When Everyone’s in the Desert – Give Shade

In this period of supply shortages and employee turnover, there is a surplus of one thing: uncertainty. Everyone seems willing to offer their solution to the “Great Resignation,” but it’s such an unprecedented phenomenon that historical employee retention theories and data are hard to apply. Something will work eventually – but until then we are […]

Learn More

Ready to talk about how your brand and culture can do more for your business?

Let's talk
Let's talk