Trends

That’s the (Intrapreneurial) Spirit: Pet Projects that Blew Up

Good news for anyone who has ever been busted by the boss for working on something not explicitly “work-related” in the office: although you may have been deemed a shirking slacker before, you may have earned yourself the new, swanky title of intrapreneur. A growing number of companies are encouraging, and even requiring, their employees to engage in what the W.L. Gore company (producer of Gore-Tex) calls

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Is the Whole Foods Brand Losing its Mojo?

John Mackey, the legendarily combative CEO of Whole Foods Markets (NASDAQ: WFMI) is back. Back to blogging, that is after an 11-month self-imposed hiatus while the SEC considered whether his two thousand + Yahoo! posts under the anagram “rahodeb” (borrowed from his wife Deborah Morin) violated securities regulations. Equal parts enfant terrible and éminence grise, Mr. Mackey seems surprised by all

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When is Destination Branding Really Destination Blanding?

It seems that having a nice town that people like to visit, or even a state that draws holiday and business dollars, just isn’t enough these days. If you really want to matter, you’ve got to have a “Destination Brand”. So locales as recognized as San Diego (Active Relaxation), as large as California (Find Yourself Here), and as sexy as Mackina

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Positioning your Brand on its History May Be the Key to its Future

In these modern times, there’s still a kitchen item you can give a woman as a present that counts as a real gift, rather than a gender stereotyping offense. I found out the hard way at Christmas ’06 that it’s not an immersion blender. No, it’s the KitchenAid stand mixer – a product whose throwback design and positioning hit a number of consumer sweet spots and command a serious price premium at retail.

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