Trends

Brand, Identity, Consistency, and Orange Juice

At BrandCulture, we're vehement believers that brand is about a lot more than rigidly adhering to corporate identity guidelines. We love when organizations recognize that stakeholders are loyal not to colors or letterforms, but to the connections those colors and shapes evoke. And we absolutely swoon when we see organizations take that knowledge to flex, adapt, and keep their identity fresh in the marketplace. Some moves, however, just don't make a lot of sense. Take Tropicana. Not l

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Leaders In Charge, But Not Always In Touch

This week's Presidential inaugural festivities have quickly morphed into the daunting reality of governing. As he contemplated his assumption of office, President Obama repeatedly vowed that he is not going to let pressures and protocol deprive him from real, unscripted interactions with the American people. When interviewed by Barbara Walters last November, Mr. Obama noted that he was fighting to hang on to his Bl

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Management Trends: Use ROWE, Stay Afloat

What is the measure of a man? This question has sparked rhetorical debate among philosophers and poets for ages, but in the contemporary world of organizational development, proponents of a Results Only Work Environment (ROWE) would say it’s a no-brainer. When it comes to measuring employee productivity, the only measure that matters is results – not time expenditure. Within a ROWE, “each person is free to do w

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Redefining Fine Dining: Travese City’s “Cooks’ House”

And now for something completely different... In recent years, the apogee of fine dining has been defined by chefs adroit at manipulating and transforming ingredients into virtually unrecognizable concoctions. The pioneering molecular gastronomy of Ferran Adria’s El Bulli. The Fat Duck under Heston Blumenthal, delivering on the assertion that “Preparing and serving food . . . [is] the mo

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“Pay What You Like”: What Fee-Free Says About a Brand

Have you seen the GOOD sheet? Starbucks’ best new offering isn’t its new take-out oatmeal cup, but a weekly communiqué. With its dynamic graphics and charts, it offers facts and statistics on a political issue (this week: Health Care), along with explanations of the presidential candidates’ respective stances and proposed policies on the issue. And it’s free – unless you opt to pay; on the GOOD website, you can subscribe at whatever price you

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Building Brand Equity: Think Orchestration, not Fragmentation

A tweet does not a brand make. Well, maybe it does if you’re a high school student trying to create a personal ‘brand’ for the consumption of your fellow math club members. But not if you’re a business or organization interested in establishing and nurturing its brand. There’s more and more talk these days about the opportunities that blogs, podcasts, and YouTube afford any Tom, Dick, or Sarah to

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The English Language: Evolving, or Devolving?

Did you notice the error in this title? If you did, how much did it bother you? Language is changing. But is it degenerating? Or is it simply shedding antiquated encumbrances? • It’s vs. Its • Your vs. You’re • Their vs. They’re • The subjunctive voice Language is becoming more relaxed. IM’s, SMS’s, Facebook, blogs, wikis – they’re profoundly influencing how we read, write, speak,

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