Technology Brands

Driving Brand Awareness and Engagement with Strategic Public Relations Campaigns

Understanding the Importance of Public Relations In the past, running a successful public relations campaign largely consisted of sending media kits, distributing press releases and conducting by-phone or by-mail media outreach. While still important components of public relations, today’s digital world demands new creative strategies. The online and digital platforms that now dominate have shifted […]

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Keeping Infrastructure In-House is Back! What That Means for Cloud Computing

For the last five years, you haven’t been able to go two clicks on the internet without seeing an article, an ad or some other kind of announcement about cloud computing. Typically, the message has been all about the advantages of letting someone else handle the hardware, software and even applications. But many organizations—particularly in […]

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Apple Realizes the World is Becoming Flat

At yesterday’s Apple Worldwide Developers Conference, the company unveiled laptops with longer-lasting batteries, high-powered desktops that look like sleek rubbish bins and evidence that the era of light flares and drop shadows may be mercifully coming to an end. Apple didn’t invent skeuomorphism but boy did they ever embrace it. Here’s a typical iOS 6 […]

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