Naming

The Danger of Technology Code Names

We've just seen that Microsoft will be dropping the Metro name for its new UI in order to avoid a trademark dispute with one of its retail partners. Technology companies take note: if you're not going to think as hard about code names as you do about brand names, be ready to nip them in the bud. <img class="alignnone" title="The UI formerly known as Metro" src="htt

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Carelessness or Laziness? Newco Exists!

This one may be a little too inside baseball for our broader reading public, but we hope all you branding and naming pro's out there get a kick out of it. Was it sloppy quality control that let a placeholder name and logo get on the tickets? Or did an executive team actually say - "We hate all the names you've given us, but you know what? We loved your initial placeholder - Let's go with it!!" <img class="aligncente

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British Airways Executive Club Gets the Axe (and so does Iberia Plus)

Stow your tray table, fasten your seatbelt and put your seat in its full upright position, but don't panic – the programs aren't disappearing and the mileage cognoscenti aren't predicting major devaluations (we love mileage power-user lingo, but that's a topic for another post). British Airways and Iberia have just announced a name change for their Executive Club mileage an

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