Remember that DHL ad making the rounds a few weeks ago? It went viral instantly, and getting your competitors to advertise for you is inarguably awesome. Sadly, the piece was quickly revealed as a fake. But that’s not what was wrong with it – the problem with the ‘ad’ was its strategy. The spot’s message […]
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Our friends at Sales Force Europe have posted a link to BrandCulture’s Insight, “The Five Marketing Mistakes that Every Exporter to the United States Must Avoid,” in the Market News section of their website. Sales Force Europe is an international organization of sales and marketing professionals focused on helping high-tech companies launch, develop […]
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Content Marketing Starts with Great Content. Here’s How to Create It Identifying prospective customers, capturing their attention, fending off competitors and closing sales is difficult work. Smart companies everywhere are turning to content marketing to help them drive, nurture and convert leads more effectively. Also known as inbound marketing, it’s based on the premise that, […]
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Signs of Growth With domestic demand in Spain projected to remain low for the foreseeable future, exporting to the United States is an attractive opportunity for any Spanish business. American purchases of foreign goods and services are up over 50% in the last 4 years, and new free trade agreements that promise to further liberalize […]
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