All great identity design starts with a singular idea.

Design trends come and go, but there is — and never will be — a substitute for grounding identity design in a singular idea. All unique, proprietary and enduring visual identity systems ignore easy bland professionalism to transform the ineffable into visually arresting design.

Kumon Logo Strikes Precisely the Right Note of Misery

Our last post on the fuzzy math of social media got us thinking of . . . the 3Rs, back to school, and more precisely, back to school performance!  In the race to ever greater achievement, never have a circle, two dots and a line struck as much trepidation in students and concomitant delight in ambitious parents than the "<a title="Kumon Logo Explanation" href="http://www.kumongr

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Typography Matters in Hospitality – Even for Irish Pubs

Our man in Ireland brings back this report in our intermittent series on poor choices in typography. In a nod to the Thanksgiving holiday and an effort to dull the sting of  the government's latest austerity plan, he stepped into one of his wee locals, The Old Reliable – a pub so authentic that it still smells like a roomful of lit cigarettes, nearly seven years after the last one was sm

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