Employer Branding

Mastering the Art and Science of Two-Way Communication

Despite Fed tightening and talk of growing economic headwinds, unemployment and the supply of available skilled workers remains at historic lows. There’s one topic on every employer’s mind: finding the best way to recruit workers, and making sure they stick around. It’s easy to focus on flashy external perks like highly designed work spaces or flexible […]

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American Symbolism: The Importance of July 4th

This July 4th, represents the best of American symbolism. Many will gather to celebrate the founding of our country with symbolic tokens of our shared identity. We’ll eat hot dogs, watch fireworks and dress in red, white and blue. For most of us, these celebrations seem like lighthearted summertime fun, but in reality this ritual […]

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Employee Brand Experience: An Extension of Shared Purpose

Workplaces have never been more diverse. This heterogeneity brings a welcome and necessary diversity of skills, perspectives and dispositions that defy groupthink and yield more resilient results. But diversity can create friction. Yankees vs. Red Socks fans. Extroverts vs. Introverts. EDM vs. Country music. Baby Boomers vs. Millennials. Android vs. iPhone. Blue, Red and Purple […]

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