When it doesn’t pay to advertise
With Republicans accusing Obama of buying the vote and the uproar over $150,000 wardrobes just subsiding, it’s a dangerous time for an expensive half-hour infomercial. While the Obama campaign has largely been a model of branding perfection, its occasional outsized confidence (Berlin? Greek Columns? Thoughts of delaying the Phillies’ victory when Pennsylvania is a game-changer?) may have limited its success in closing the deal with the moderate middle. Can Obama’s messag
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