There’s no “one size fits all” organizational culture. Corporate culture needs to be cultivated from the inside out. No organization can replicate the success of Google, Amazon and Facebook by aping the cultures that made them successful. Culture comes from within each company.
Symbols act as a visual shorthand to allow external audiences identify brands. But they are even more important to employees and others with more intimate connections to a brand because they convey and connote so much more meaning. Symbols represent the reality employees experience in their day-to-day work. Effective symbols in the workplace to reflect […]
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When looking for a model of a thriving company culture, we’re hard-pressed to find a better example than New Belgium brewery, in Fort Collins, Colorado. If you didn’t know, the operation that first brought us the world award winning, nationally-distributed, and perhaps most importantly, delicious amber ale, Fat Tire is also consistently rated as one […]
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There’s So Much More to Corporate Culture than a Hip Office Environment Let’s say you’ve decided to throw a big shindig. It’s going to be the best blowout blitz around, and you’ve worked hard to plan it carefully. You want lots of people to come, to enjoy your favorite snacks and drinks, along with your […]
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A Heated Debate If your family is anything like ours, there are unwritten rules about subjects that you don’t bring up at Thanksgiving dinner under any circumstances. One of those topics is politics. Why? Well, Aunt Vicky is a passionate Trump supporter, Uncle Larry wants Hillary in office, your cousin is championing Bernie and Grandpa […]
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We’ve been discussing what true collaboration looks like when it happens as a part of company culture. A few weeks ago, we wrote about what it doesn’t look like, with regard to the waves of collaboration software hitting the market. So, what does your culture need in order for employees to truly collaborate? A Known […]
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The major outdoor sporting goods brand REI made a somewhat strange announcement this week: they will be closed for the unofficial annual American celebration of consumerism on Black Friday. With other retailers heading in the opposite direction and staying open for business on Thanksgiving, why would REI give up their share of the hundreds of […]
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What is “Collaboration” and Why Does Everyone Need It so Badly All of a Sudden? The ideal of collaboration is inarguable. We see a team huddled around a big table, pencils and papers everywhere, the best ideas written on the whiteboard. They guzzle coffee and work into the wee hours of the night until they […]
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Signs of Growth With domestic demand in Spain projected to remain low for the foreseeable future, exporting to the United States is an attractive opportunity for any Spanish business. American purchases of foreign goods and services are up over 50% in the last 4 years, and new free trade agreements that promise to further liberalize […]
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As the pace of business continues to accelerate, having the right marketing leader in place—one who understands how to leverage the strategic potential of the new tactics at their disposal—confers distinct advantages. The advent of new technologies and techniques for generating, tracking, nurturing and closing leads has precipitated dramatic changes across all global marketing functions. […]
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Setting the Bar Within thirty seconds of pulling into the porte-cochere of a Four Seasons hotel anywhere in the world, a cheerful yet respectful valet will bid you, “Welcome to the Four Seasons.” After you check in, an equally welcoming bellman will bring your luggage to your room within seven minutes. If you pay close […]
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