Corporate culture: the one competitive advantage that can’t be replicated.

There’s no “one size fits all” organizational culture. Corporate culture needs to be cultivated from the inside out. No organization can replicate the success of Google, Amazon and Facebook by aping the cultures that made them successful. Culture comes from within each company.

Brand Strategy, Corporate Culture

The Power of Process: How Bad Project Management Kills Great Ideas

We suppose it’s not only a lesson from Business 101 but from Life 101: Only move on to the next step when the previous step is complete. A maxim of Aurelian sophistication it ain’t, but how many inspired ideas have you had to relegate to the cutting room floor and how much time has your organization wasted because of a failure to adhere to it? Here’s how it tends to happen: Core team in charge of solving problem defines parameters and begins work. Potential solut

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Brand Architecture, Brands, Corporate Culture

One Earnest Brand: Leavitt Delivers

We’d never advocate anything other than leaving branding to the professionals, but we do have to admit that it’s nice to see organizations succeed in building strong brands and cultures without outside help. One company that is getting this right is The Leavitt Group. Leavitt is 46-year-old multi-line network of insurance agencies that has grown to 115 locations, and has reached annualized premium revenues of $1.3 billion.

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