Corporate culture: the one competitive advantage that can’t be replicated.

There’s no “one size fits all” organizational culture. Corporate culture needs to be cultivated from the inside out. No organization can replicate the success of Google, Amazon and Facebook by aping the cultures that made them successful. Culture comes from within each company.

Mastering the Art and Science of Two-Way Communication

Despite Fed tightening and talk of growing economic headwinds, unemployment and the supply of available skilled workers remains at historic lows. There’s one topic on every employer’s mind: finding the best way to recruit workers, and making sure they stick around. It’s easy to focus on flashy external perks like highly designed work spaces or flexible […]

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BrandCulture Joins Local Business and Global Humanitarian Organizations to Support Ukraine

This Spring, the world watched in horror as the invasion in Ukraine became the largest refugee crisis in Europe since WWII. A war like this is not something we were expecting to see in 2022, nevertheless we believe it is our duty as human beings to support those in need at this time. While we […]

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American Symbolism: The Importance of July 4th

This July 4th, represents the best of American symbolism. Many will gather to celebrate the founding of our country with symbolic tokens of our shared identity. We’ll eat hot dogs, watch fireworks and dress in red, white and blue. For most of us, these celebrations seem like lighthearted summertime fun, but in reality this ritual […]

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When Everyone’s in the Desert – Give Shade

In this period of supply shortages and employee turnover, there is a surplus of one thing: uncertainty. Everyone seems willing to offer their solution to the “Great Resignation,” but it’s such an unprecedented phenomenon that historical employee retention theories and data are hard to apply. Something will work eventually – but until then we are […]

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The Chief Revenue Officer

Despite their acclaim and notoriety, Chief Revenue Officers (CROs) are only a recent addition to the C-Suite. Charged with aligning and leading a cohesive revenue team that consists of Marketing, Sales and Customer Success members, the CRO remit is to unify silo-ed departments, create frictionless revenue generation and drive a more positive customer experience. The […]

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Say It Like You Mean It – Brand Transparency and Social Accountability

The clothing brand Everlane is well known for its minimalistic approach to fashion but mainly its promise of producing ethically sourced, manufactured and priced apparel. The practice, dubbed “radical transparency,” was trademarked by the brand in 2017, now including the brand’s ethical labor practices and sustainability efforts. The Everlane site breaks down the cost to […]

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