There’s no “one size fits all” organizational culture. Corporate culture needs to be cultivated from the inside out. No organization can replicate the success of Google, Amazon and Facebook by aping the cultures that made them successful. Culture comes from within each company.
The foundation of building company culture begins with communication. Not one way communications from the company to the employees, but a two-way flow of information and ideas. Communications set expectations and memorialize shared goals. They lay the foundation to resolve problems and announce strategies, actions and achievements. The voice of a company comes alive in […]
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The way an employee feels at work defines what kind of employee they will be. A good work environment helps people feel collaborative, open and receptive — not to mention just plain happier. And a fulfilled employee will want to share this mindset and spread the good word to customers, family, friends and like-minded potential […]
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Leadership is perhaps the most enigmatic and eclectic piece of the Culture Framework. There is no direct or charted path to leadership, no one style of leadership that paves the path to success and there is no way of definitively identifying the future traits of an employee. The hallmarks of a leader’s style are rarely […]
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Any company’s structure, systems and process were likely built with market needs in mind, more than anything else. And while they are obviously important factors to consider, these decisions greatly affect your people and how they interact and engage with each other, leadership and the brand as a whole. Whether you believe a hierarchical or […]
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Rewards and recognition are the most basic, and truly most human elements of the Culture Framework. People like to be recognized, applauded and rewarded for a job well done. At a base level, formal reward and recognition helps thank employees for what, at times, could seem like a thankless job; on a larger scale it […]
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Symbols act as a visual shorthand to allow external audiences to identify brands. But they are even more important to employees and those with more intimate connections to a brand because they can convey and connote so much more meaning. Symbols represent the reality employees experience in their day-to-day work. Effective symbols in the workplace […]
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As the days of the year grow short on the calendar and thoughts turn to sugarplums and a certain corpulent red-suited benefactor who commutes by sled, ‘tis once again the season for office parties, gift exchanges and corporate social responsibility. Traditions and symbolism tied with the holidays are no longer the exclusive purview of our […]
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A Look inside BrandCulture’s Culture Pilgrimage Exploring the culture of a brand and culture strategy agency may seem a bit like asking, “Who delivers the mailman’s mail?” We dedicate so much time to studying the intricacies of corporate culture and building the brands of organizations with whom we work—how could we have the energy left […]
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Symbols act as a visual shorthand to allow external audiences identify brands. But they are even more important to employees and others with more intimate connections to a brand because they convey and connote so much more meaning. Symbols represent the reality employees experience in their day-to-day work. Effective symbols in the workplace to reflect […]
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When looking for a model of a thriving company culture, we’re hard-pressed to find a better example than New Belgium brewery, in Fort Collins, Colorado. If you didn’t know, the operation that first brought us the world award winning, nationally-distributed, and perhaps most importantly, delicious amber ale, Fat Tire is also consistently rated as one […]
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