M&A decisions are based on multiple factors, principally expected financial benefit, operational synergies, the acquisition of a new user or client base, etc. However, companies must take into account the impact on brand, since the outward face of the post-M&A integration can have serious repercussions for both external market perception and internal organizational culture, not […]
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The Work Rebooted conference currently underway in San Francisco aims to examine the future of the workplace (did you know that the future of work is not in the future, but The Future is Now?). BrandCulture led an interactive workshop and immersive Design Thinking session to challenge preconceptions about employee experience and innovate new ways […]
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Effective collaboration across siloed departments is a goal as ubiquitous as it is elusive. Engineering and Marketing. Marketing and sales. Product Development and Customer Service. Yet many companies don’t even consider the potential for common ground between Marketing and Human Resources. Perhaps this lacuna arises because Marketing focuses on external audiences versus the internal focus […]
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The definition of “career” continues to morph and evolve in the unpredictable and ever-changing business world of today. Organizations must embrace agility, innovation and speed or risk extinction. One emerging practice leading to sustainable competitive advantage puts Employee Experience (EX) at the center. As businesses have moved from a product focus to a customer focus […]
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The foundation of building company culture begins with communication. Not one way communications from the company to the employees, but a two-way flow of information and ideas. Communications set expectations and memorialize shared goals. They lay the foundation to resolve problems and announce strategies, actions and achievements. The voice of a company comes alive in […]
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The way an employee feels at work defines what kind of employee they will be. A good work environment helps people feel collaborative, open and receptive — not to mention just plain happier. And a fulfilled employee will want to share this mindset and spread the good word to customers, family, friends and like-minded potential […]
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Leadership is perhaps the most enigmatic and eclectic piece of the Culture Framework. There is no direct or charted path to leadership, no one style of leadership that paves the path to success and there is no way of definitively identifying the future traits of an employee. The hallmarks of a leader’s style are rarely […]
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Any company’s structure, systems and process were likely built with market needs in mind, more than anything else. And while they are obviously important factors to consider, these decisions greatly affect your people and how they interact and engage with each other, leadership and the brand as a whole. Whether you believe a hierarchical or […]
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Rewards and recognition are the most basic, and truly most human elements of the Culture Framework. People like to be recognized, applauded and rewarded for a job well done. At a base level, formal reward and recognition helps thank employees for what, at times, could seem like a thankless job; on a larger scale it […]
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Symbols act as a visual shorthand to allow external audiences to identify brands. But they are even more important to employees and those with more intimate connections to a brand because they can convey and connote so much more meaning. Symbols represent the reality employees experience in their day-to-day work. Effective symbols in the workplace […]
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