The business world is going through something of a dark wilderness, and coming out the other side will require leaders to be brighter, steadier beacons. But what happens when that motivational fuel starts running low? The discourse about labor has focused largely on looking into the causes of the Great Resignation, and with it an […]
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At The Herbfarm, a fine dining restaurant located outside of Seattle, the menu includes dishes made with rare Makah Ozette potatoes, exotic herbs and Pellegrini beans, which owner Ron Zimmerman refers to as “among the finest beans on earth.” But you’d need more than the talented staff from The Herbfarm to recreate its menu. The […]
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One of the harder-to-swallow pills of Great Resignation data is that while record numbers of people are leaving their jobs, the pool of talent available to companies looking to fill vacant roles is tighter than ever. The workers who are quitting aren’t necessarily becoming free agents to be scooped up by the next suitor. They […]
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While we all try to dig to the root of the Great Resignation and look into the best ways to staunch the bleeding, it’s worth considering the issue of overall compensation. In the words of one Los Angeles construction company boss – when it comes to employee retention, raising wages is “the easiest way… also […]
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M&A decisions are based on multiple factors, principally expected financial benefit, operational synergies, the acquisition of a new user or client base, etc. However, companies must take into account the impact on brand, since the outward face of the post-M&A integration can have serious repercussions for both external market perception and internal organizational culture, not […]
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The Work Rebooted conference currently underway in San Francisco aims to examine the future of the workplace (did you know that the future of work is not in the future, but The Future is Now?). BrandCulture led an interactive workshop and immersive Design Thinking session to challenge preconceptions about employee experience and innovate new ways […]
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Effective collaboration across siloed departments is a goal as ubiquitous as it is elusive. Engineering and Marketing. Marketing and sales. Product Development and Customer Service. Yet many companies don’t even consider the potential for common ground between Marketing and Human Resources. Perhaps this lacuna arises because Marketing focuses on external audiences versus the internal focus […]
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The definition of “career” continues to morph and evolve in the unpredictable and ever-changing business world of today. Organizations must embrace agility, innovation and speed or risk extinction. One emerging practice leading to sustainable competitive advantage puts Employee Experience (EX) at the center. As businesses have moved from a product focus to a customer focus […]
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The foundation of building company culture begins with communication. Not one way communications from the company to the employees, but a two-way flow of information and ideas. Communications set expectations and memorialize shared goals. They lay the foundation to resolve problems and announce strategies, actions and achievements. The voice of a company comes alive in […]
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The way an employee feels at work defines what kind of employee they will be. A good work environment helps people feel collaborative, open and receptive — not to mention just plain happier. And a fulfilled employee will want to share this mindset and spread the good word to customers, family, friends and like-minded potential […]
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