Brands

Branding is Much More than Self-Promotion

A recent study reports that the average North American adult’s attention span for print ads is 1.8 seconds. One-point-eight seconds! That’s less time than it’s taken you to read these three sentences! Now you won’t find this study in a medical journal, as it was a qualitative research effort undertaken and guesstimated by yours truly, but marketing experts do agree that consumers have less patience for and more skepticism toward traditional advertising than ever before. So why are some companies

Read the Article

Ready to talk about how your brand and your culture can do more for your business?

Let's talk
Let's talk