Brands

Fossil is Pulling a Cisco

You may have caught Cisco's announcement last week that it will shut down the Flip camcorder business that it acquired in 2009, if only because of your amazement that it took Cisco two years to realize that mobile phones were playing the Flip's death knell as a ringtone. Now, purveyor of "modern vintage" <a href="http://www.fossil.com" target="_blank"

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What Dish Network Can Learn from Blockbuster

We'd never do our legions of readers the discourtesy of asking their ages, but we'll wager you're all old enough to remember what was meant to be a 15-minute trip to the local Blockbuster turning into an hour-long agony of unavailable New Releases, genre-related disagreements, mislaid membership cards and intermin

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Great Destination Branding: Simple. Genuine. Bold.

As BrandCultureTalk has shouted to anyone within earshot, great brands are more than logos, taglines, slogans, and clever advertising copy.  Great brands assert ownership of an idea – a compelling, credible idea that drives preference and customer loyalty.  Great brands are relentless and consistent about bringing that idea to life, and at their best, employ bold gestures to reinforce their relevance. The same hol

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The Immaculate Conception of Virgin’s Successful Sub-brands

In lieu of an epic Arthurian poem, consider this blog our ode to Sir Richard Branson. 25 years after establishing his Virgin brand, Sir Richard seems pretty content – we’d be grinning too if we were in his position – but never complacent. And for that, we extol our man as a master of perpetually growing the Virgin brand, a tricky endeavor even for the most adept mogul-billionaire.

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