Fit In or Stand Out? Different Takes on Differentiation.
The current uproar over the Susan G. Komen Foundation got us thinking. Not about politics. Not about crisis communications. Rather, it got us thinking about colored ribbons, blue circles and what brands can learn from them. <img class="aligncenter" title="Disease awareness ribbon designs" src="http://media.npr.org/assets/img/2011/11/21/2081455_hires_
Read the Article