Brands

Aligning Philanthropy with Business and Brand Strategy

No corporate web presence would be complete without a section devoted to Corporate Social Responsibility (CSR). The world, of course, has no shortage of challenges. Happily, there are corporate eleemosynary outlets of almost infinite variety ranging from the currently fashionable like sustainability to the consistently intractable like disease and poverty. Often CSR simply involves giving […]

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Branding a Blatantly Bad Deal: Dollar Loan Center

When we set fingers to keyboard to excoriate First PREMIER Bank Platinum Mastercard for exorbitant fees and a 79.9% APR, we hoped it represented a low watermark for awful consumer credit offers. Unfortunately, we discovered a new ignominious winner: a 196.96% APR from Dollar Loan Center and <a title="Dollar Loan Center" href="http://www.don

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