Conspicuously Private Branding: The Koch Brothers’ “Path to Freedom”
Normally BrandCultureTalk steers well clear of topics political. We are a broad tent comprised of Cato Institute free marketers, Reagan Democrats,
Read the ArticleSometimes the conventional wisdom — no matter how fervently believed or widely accepted — deserves to be reconsidered in a new light. There is no shortage of perspectives on brand strategy, but when all the pundits agree, it’s time for a second opinion.
Normally BrandCultureTalk steers well clear of topics political. We are a broad tent comprised of Cato Institute free marketers, Reagan Democrats,
Read the ArticleIn the annals of brand experience, there is no reward quite so prized as that of personal appreciation and recognition. As consumers, we like to think that we have a choice in the brands we buy and frequent, and feel (justifiably) validated when these br
Read the ArticleOur last post on the fuzzy math of social media got us thinking of . . . the 3Rs, back to school, and more precisely, back to school performance! In the race to ever greater achievement, never have a circle, two dots and a line struck as much trepidation in students and concomitant delight in ambitious parents than the "<a title="Kumon Logo Explanation" href="http://www.kumongr
Read the ArticleIf ever there was a food in need of a brand makeover, the noble pizza would be up high on the lis
Read the ArticleThe design community is abuzz with yesterday's launch of the modified Starbucks logo into the real world. The visual vocabulary is clever and innocuous even if it is a little too now to be timel
Read the ArticleEver the conscientious consumers (or guilt-ridden bourgeois souls), we couldn't help but choose these when shopping for free range eggs recently: Shockingly bad corporate wordmark aside,
Read the ArticleIf we were to hold a contest to find the single word that at once inspires unbridled joy and abject horror, "clown" would undoubtedly make the short list. From the lovable cigar-chomping "King of Laughter" vagabond portrayed by Red Skelton to the malevolent mischief of the WWF's Doink the Clown to the classically trained <a title="Aguste C
Read the ArticleEver wish you were more aware of the incredible things around you? Millions have answered this rhetorical question posed by location-based social media Wunderkind Foursquare, with an enthusiastic "Yes!" and have "unlocked their worlds" to earn points, props and perks by publicizing where in the world they are — also known as "check-ins." And where the people are, brands will follow. <a href="https://brandculture.com/blog/wp-content/up
Read the ArticleAnother dispatch from our man on the Continent, this time probing deeply into...refuse bins? Two things caught our eye about this recycling container: <img class="alignleft" title="ENFO Brochure
Read the ArticleReady to talk about how your brand and your culture can do more for your business?
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