Rational, emotional and self expressive benefits and a little magic = brand strategy.

Sometimes the conventional wisdom — no matter how fervently believed or widely accepted — deserves to be reconsidered in a new light. There is no shortage of perspectives on brand strategy, but when all the pundits agree, it’s time for a second opinion.

Old City, New Identity

Cartagena de Indias was formally founded as a city on June 1st, 1533, but the area in and around what is now Colombia's 5th largest urban area has been inhabited since 7000 BC. 9000 years later, the City's Tourist Office and Spanish design firm CIAC have unveiled the city's new identity:

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Typography Matters in Hospitality – Even for Irish Pubs

Our man in Ireland brings back this report in our intermittent series on poor choices in typography. In a nod to the Thanksgiving holiday and an effort to dull the sting of  the government's latest austerity plan, he stepped into one of his wee locals, The Old Reliable – a pub so authentic that it still smells like a roomful of lit cigarettes, nearly seven years after the last one was sm

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The Power of Process: How Bad Project Management Kills Great Ideas

We suppose it’s not only a lesson from Business 101 but from Life 101: Only move on to the next step when the previous step is complete. A maxim of Aurelian sophistication it ain’t, but how many inspired ideas have you had to relegate to the cutting room floor and how much time has your organization wasted because of a failure to adhere to it? Here’s how it tends to happen: Core team in charge of solving problem defines parameters and begins work. Potential solut

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