Sometimes the conventional wisdom — no matter how fervently believed or widely accepted — deserves to be reconsidered in a new light. There is no shortage of perspectives on brand strategy, but when all the pundits agree, it’s time for a second opinion.
As the pace of business continues to accelerate, having the right marketing leader in place—one who understands how to leverage the strategic potential of the new tactics at their disposal—confers distinct advantages. The advent of new technologies and techniques for generating, tracking, nurturing and closing leads has precipitated dramatic changes across all global marketing functions. […]
Read the Article
No corporate web presence would be complete without a section devoted to Corporate Social Responsibility (CSR). The world, of course, has no shortage of challenges. Happily, there are corporate eleemosynary outlets of almost infinite variety ranging from the currently fashionable like sustainability to the consistently intractable like disease and poverty. Often CSR simply involves giving […]
Read the Article
Yes, this is really an actual quote from the Pepsi press release about their first bottle redesign in 16 years. “The etched, grip-able bottom allows consumers to have a more stimulating, tactile interaction with the bottle itself.” And yes, we were tempted to end this post there and let Pepsi speak for itself. But soldier on we […]
Read the Article
Well 45 years for a brand identity isn't too shabby. That's the tenure of American Airline's current logo designed in 1967 by Massimo Vigelli. Today, that tenure has officially come to a close. A brief history of American Airlines corporate identity:
Read the Article
When we set fingers to keyboard to excoriate First PREMIER Bank Platinum Mastercard for exorbitant fees and a 79.9% APR, we hoped it represented a low watermark for awful consumer credit offers. Unfortunately, we discovered a new ignominious winner: a 196.96% APR from Dollar Loan Center and <a title="Dollar Loan Center" href="http://www.don
Read the Article
As James Taylor once crooned, "Well, the leaves have come to turning / And the goose has gone to fly . . . The frost is on the pumpkin / The hay is in the barn . . . ." But wait. It's September 4th and 90+ degrees (32+ degrees Celsius) in most of the northern hemisphere (bl
Read the Article
Normally BrandCultureTalk steers well clear of topics political. We are a broad tent comprised of Cato Institute free marketers, Reagan Democrats,
Read the Article
In the annals of brand experience, there is no reward quite so prized as that of personal appreciation and recognition. As consumers, we like to think that we have a choice in the brands we buy and frequent, and feel (justifiably) validated when these br
Read the Article
Our last post on the fuzzy math of social media got us thinking of . . . the 3Rs, back to school, and more precisely, back to school performance! In the race to ever greater achievement, never have a circle, two dots and a line struck as much trepidation in students and concomitant delight in ambitious parents than the "<a title="Kumon Logo Explanation" href="http://www.kumongr
Read the ArticleReady to talk about how your brand and your culture can do more for your business?
Let's talk
